Mgr-Digital Category Optimization

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Manager, Digital Category Optimization will manage a team that leads internal and external research and/or benchmarking and analyzes customer information and other relevant data. The Manager will communicate insights and recommendations within their assigned area to senior leadership across the enterprise. This role will ensure activities within assigned area are meeting strategic and financial objectives and will actively create action plans and delegate to address key opportunity areas.
What You Will Do

• In partnership with digital category director, manage the digital experience strategy for assigned business merchandising division, $400M-$3.5B annually, through the aggregation of insights, competitive intelligence and data-driven recommendations
• Lead a team of leads, senior analysts and analysts to analyze and leverage customer data, site behaviors, pre/post-transaction data and competitive benchmarking to identify opportunities to improve the omnichannel customer experience
• Train and develop team to analyze customer information to identify the most significant opportunities to improve the customer experience within assigned categories, including the identification of opportunities to improve taxonomy, purchase path (search and navigation), digital content, search engine optimization and post-transaction results
• Guide direct reports towards successful project completion to deliver goals to best address developmental and/or coaching opportunities along the way
• Develop career paths and provide associates the assistance needed to help them move and grow within the organization
• Communicate and present frequently to leadership to gain alignment on strategy, share results of large-scale projects, represent category interests and provide expertise
• Produce weekly insights and present to key partners, following up on the status of cross-functional deliverables, discussing strategic updates, and partnering with online and core merchandising
• Lead creation of strategic calendars for merchandising divisions for the upcoming fiscal year, align with category leadership and share with cross-functional teams so they can use in creating their calendars
• Provide tactical support specific to in season opportunities to react to near-term business trends and drivers

Minimum Qualifications

• Bachelor's degree Business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
• 7 years of relevant experience
• 3-5 years of experience in eCommerce, omnichannel merchandising and/or marketing, and/or brand or product management
• 1-3 years people leadership experience, including demonstrated ability to hire, develop and lead high performing teams

Preferred Skills/Education

• Master's degree MBA or related field

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.