Head of CRM

| Greater NYC Area

The Marketing Team at Squarespace is in the midst of an exciting period of growth. In this new phase, we are rapidly growing all channels, expanding internationally, and building new marketing channels from the ground up. We are looking for a smart, hard-working, creative and strategic marketer to lead the expansion of our CRM initiatives at Squarespace.

The Head of CRM will bring extensive experience in digital marketing, with a focus on customer retention, and a deep understanding of email marketing and loyalty marketing. As the pioneering leader of this team, your role is to create, manage, and optimize multi-channel strategies with the goal of maximizing customer LTV from acquisition to repurchase, and growing CRM into a meaningful revenue-driving channel. Your first priority is to grow and manage our budding email team by mentoring and identifying great talent. You are a skilled user of marketing automation with the ambition to build a highly reactive, customer-centric marketing organization. This is a huge opportunity for a smart, dedicated and passionate marketer who is ready to put their experience to work building out and growing an exciting arm of the Squarespace Marketing Team.

This role reports into the CMO in New York.

RESPONSIBILITIES

  • Craft and implement effective CRM and retention strategies to increase engagement with new and existing customers across promotional, transactional, lifecycle, triggered and rewards-focused campaigns
  • Champion best-in-class retention practices, from email deliverability and frequency, to creative approaches
  • Partner with Legal and Security teams to ensure our data practices are safe and in the best interests of the company and our customers
  • Lead and grow a high performing team of up-and-coming marketers
  • Manage the promo calendar across multiple channels, making sure to put the right content in front of the right recipient at the right time
  • Geek out on data sets, cohorts and segments to create relevant, fun and engaging campaigns for customers
  • Ensure CRM strategy supports larger marketing and business objectives, maintaining a consistent brand experience across all channels

QUALIFICATIONS

  • 10+ years digital marketing experience, with demonstrated success delivering complex multi-channel CRM campaigns
  • Proven success building scalable, broad reach email acquisition partnerships & programs, as well as the supporting onboarding programs to maximize engagement
  • Fluency in email marketing best practices, including, but not limited to, spam, GDPR and data retention policies
  • Experience managing and mentoring others
  • Passion for the Squarespace product and user experience, and a desire to be a champion for the brand
  • Experience using ESP and/or CRM platforms; Sailthru a plus
  • Strong quantitative, strategic, and data visualization skills
  • Proficiency in HTML

ABOUT SQUARESPACE

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 570 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.

PERKS

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KafkaDatabases
    • PrestoDatabases

Location

Squarespace is headquartered in the West Village of Manhattan, within walking distance from the 1, A, C, E, B, D, F, and M trains.

An Insider's view of Squarespace

What are some social events your company does?

In the past we've had trivia nights, talent shows, and video game tournaments. My background is actually in theatre, so amazingly had the opportunity of taking to the microphone and hosting some of the events here.

Jose Paz

Community Manager

What kinds of technical challenges do you and your team face?

Our team’s mission is to configure, integrate, automate, and report on all HR systems. This means we are constantly trying to do things no one has ever done before. Some of the challenges we regularly encounter are hacking together system integrations, implementing controls to ensure data integrity, and manual task automation for our users.

Paul

People Tech Manager

How has your career grown since starting at the company?

As the Data Engineering team has grown, I've become a team lead and learning lots of new technologies, such as Postgres and Airflow.

Polina

Senior Software Engineer

What are some social events your company does?

The company holiday party is a pretty big social event. Each location has one and I’ve crashed three of the four parties in Ireland as well. At this point, if I don’t go to the Dublin holiday party, I might get messages asking if I’m okay.

Vishal

Team Lead, Product Support

What are Squarespace Perks + Benefits

Squarespace Benefits Overview

We take care of our employees in more ways than one. We offer competitive medical, dental, and vision for our employees and their dependents. We also offer up to 18 weeks of paid parental leave, daily gourmet lunches, and seasonal wellness programming, including meditation, yoga, and nutritionist sessions at the office. And so many snacks.

Culture
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Online course subscriptions available
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