Marketing at Policygenius...
At Policygenius, we prioritize consumer needs above all else—and it starts with our marketing. As a startup disrupting centuries-old behemoths, we’re taking a completely different approach to help consumers understand financial protection. Through our educational content, comprehensive price comparison products, and hands-on customer service, we empower consumers to make good financial decisions for themselves and their families.
About the role...
As the Head of CRM, you’ll lead a best-in-class team to drive customer relationships and lifetime value through all available communication channels. More broadly, you’ll deepen our overall engagement with customers, keeping Policygenius top of mind for financial protection and advice. This is a high-visibility leadership role, with a focus on creating best-in-class customer experiences, influencing key business decisions, driving some of our most important business metrics, and leading a talented team.
This is a unique opportunity to scale a successful program and a superior user experience through a vital company communication channel. Reporting to the Head of Marketing, this position will work cross-functionally across the full Marketing team and have high-impact touch points with Operations, Product, Acquisition, Content, Brand, and Engineering.
In this role, you will…
- Create strategic vision, KPIs, and strategy across multiple insurance product lines, CRM communication channels, and lifecycle touch points
- Lead our CRM team to optimize our communication content and cadence through rigorous A/B testing and experimentation
- Collaborate with our Data team to develop segmentation and personalization strategies that deliver the right message at the right time to the right customer
- Maintain healthy email deliverability best practices and confidently troubleshoot any roadblocks that may arise
- Grow our Policygenius community & email database through a variety of on-site, content, and partnership opportunities
- Be a leader in defining key aspects of cross-sell strategy
- Measure, monitor, and analyze CRM’s overall business impact and progress toward KPIs
- Collaborate with our Operations, Acquisition, Content, Brand, and Product teams to ensure consistency across the full customer journey
We’d love to hear from you if…
- You have 7+ years of experience leading CRM and/or email marketing functions, company scaling experience preferred
- You have 4+ years of people management and hiring experience
- You have hands-on experience with marketing and tech platforms (Iterable, Litmus, Unbounce, Tableau, Google Analytics)
- You have basic technical skills, including HTML, CSS, and SQL
- You have a proven track record of working collaboratively with Product, Engineering, Customer Service and/or Sales teams
- You have superior written and verbal communication skills for customer-facing and internal audiences
You can expect...
- Company-paid health, dental, vision, life & disability insurance
- 401(k) plan, FSA & commuter benefits
- Generous PTO
- Training, mentorship and coaching from leadership
- The opportunity to grow alongside a company shaking up a big, old-fashioned industry
- Fun, diverse, open-minded coworkers
- Dog companionship!!!
About Policygenius
Policygenius is America's leading online insurance marketplace. We launched in 2014 and made our mark as an early insurtech pioneer. Our mission is to help people get financial protection right — and feel good about it — and we make it easy for our customers to understand their options, compare quotes, and buy insurance, all in one place. We’ve helped more than 30 million people shop for all types of insurance like they shop for everything else — online — and have placed over $60 billion in coverage. In early 2020, we announced our Series D funding round of $100 million, bringing our total funding to just over $150 million.
At Policygenius, we’re proud of building an environment that encourages our teammates to bring their authentic selves to work. Despite rapid growth (we’ve doubled in size year over year!), we’ve continuously maintained our inclusive culture through humility, hard-work, and humor, and we're looking for more people with grit, collaborative attitudes, and creative problem-solving skills to join our team. Come see why we’ve been voted one of Inc. Magazine's "Best Workplaces" three years in a row!
Diversity at Policygenius
Policygenius believes differences should be celebrated and is committed to building a team as diverse as the customers we serve. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.
As an Equal Opportunity Employer, Policygenius highly encourages applicants from all walks of life. All employment decisions at Policygenius are based on business needs, job requirements and individual qualifications without regard to actual or perceived race, color, sex, pregnancy, sexual orientation, gender identity or expression, age, national origin, political affiliation or belief, religion, disability, uniformed service, marital status or any other status protected by law.
Come join the team!