Head of Industry, Retail

| Greater NYC Area
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The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue — all from a single source of truth. Yext’s mission is to provide perfect answers everywhere.

Yext is seeking a Retail/CPG Industry Leader who will lead Yext’s strategy for the CPG and D2C/Retail Verticals within the United States. The ideal candidate will be a creative thinker, with the ability to work cross-functionally in order to develop scalable solutions for their clients, as well as their teams. They will build the retail vertical messaging and develop Yext product offerings. They will also be the lead public evangelist for retail for the company and will include public speaking, blogging, and other forms of media. We are looking for a self-starter entrepreneurial type leader who has demonstrated success building up an offering in the retail vertical. Ideal candidates will have management experience in a consultative sales environment, as well as extensive experience marketing digital marketing solutions.
Responsibilities

  • Define and own the strategic direction of the Yext Retail, D2C, and CPG offerings.
  • Become Yext’s Chief Evangelist in the Retail, D2C, and CPG verticals which would include speaking at conferences, webinars, thought leadership articles and PR.
  • Define, execute, and own an engagement strategy for key prospects, as well as a go-to-market strategy, in partnership with Product Marketing.
  • Build trust based value added partnerships, both internally and externally, while supporting team members selling to Retail, D2C, and CPG prospects.
  • Maintain open communications and collaborate heavily with cross-functional partners, including Direct Enterprise Sales, Client Services, Product Management, Consulting and Marketing, to ensure timely and appropriate client solutions.
  • In conjunction with customer success organization, create and foster referenceable customers for purposes of sales and marketing activities.
  • Develop specific revenue and qualified target account plans for sales teams, as needed, to ensure growth in all products/services categories.
  • Guide the creation of persuasive presentations and stories that demonstrate the value of Yext to clients.
  • Identify, develop and implement best practice sharing amongst the team to reinforce executable selling behaviors that are indicative of over overachievement.
  • Remain keenly aware of the competitive landscape and create awareness to both team members and executives regarding how our products and clients fit in.
  • Participate in sales team meetings, sales management meetings and quarterly business reviews for key customers and prospects.

 Minimum Requirements

  • Experience driving revenue growth with emerging opportunities and established partnerships.
  • Comfortable in solving both performance based and branding objectives.
  • Skilled storyteller with experience communicating the benefit of marketing opportunities to brands.
  • Exceptional communication and presentation skills with an emphasis on translating insights, product information, and data into client value.
  • Ability to perform well in a highly dynamic, rapidly changing environment.
  • Proven ability to forge relationships with top marketing decision makers at targeted brands.
  • Demonstrate success as a leader of change, achieving operational excellence by introducing new performance measures, processes, and systems.
  • Extraordinary skills in the areas of people leadership, sales, planning, forecasting, and prioritization.
  • Strong understanding of technology and trends that are changing the digital landscape.
  • BA/BS degree or similar college level education. In lieu of degree, relevant skills or equivalent experience.
  • Ability to travel.

Preferred Requirements

  • Experience in a marketing performance environment, with a solid understanding of SEO and SEM SaaS, CMS, Site Search, Local, Display and/or Search market experience. Practitioner preferred.

Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours/paid time off, and excellent health/dental/vision insurance. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext has been named a Best Place to Work by Fortune and Great Place to Work®, as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. area.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • KafkaLanguages
    • Apache Solr / LuceneLanguages
    • HibernateLanguages
    • CSSLanguages
    • CompassLanguages
    • Soy and Groovy TemplatesLanguages
    • RabbitMQLanguages
    • jQueryLibraries
    • HadoopFrameworks
    • PlayFrameworks
    • MySQLDatabases
    • NoSQLDatabases
    • PendoAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • YextCMS
    • SalesforceCRM
    • SalesNavigatorCRM
    • GainsightCRM
    • PardotEmail
    • SalesforceEmail
    • PardotLead Gen

Location

Our office is located in the heart of Flatiron and NoMad overlooking Madison Square Park.

An Insider's view of Yext

What’s the vibe like in the office?

Yext has been an amazing place to work over the last 7 years. I've been surrounded by people who care about working hard and getting the job done right, while still keeping the human elements of kindness and collaboration a top priority for interacting with others. It often feels like I'm at work with my friends, and I've always loved that.

Chris

Software Engineering Lead

How has your career grown since starting at the company?

I have been with Yext for 8 years and held 5 roles, which has led to tremendous growth both professionally and personally. Being a part of such a flourishing start-up has allowed me to see what true entrepreneurship looks like. Yext has taught me the importance of staying one step ahead of the industry and enabled me to be more adaptable to change.

Melissa

Senior Recruiter

How do you empower your team to be more creative?

I encourage my team to think outside the box. If it’s memorable, people are going to retain the info. If it’s fun, people are going to engage. Setting clear metrics for success on a project is what gives us the freedom to be creative. How we execute is all part of the fun! How we tweak and adjust is where we get to success.

Cindy

VP, Enablement

How would you describe the company’s work-life balance?

Because of the flexibility Yext offers its employees, I was able to continue my athletic passion by playing in the Major League of Lacrosse while still holding my full-time position. Yext does a phenomenal job of ensuring their employees are excited to come work by providing them with an incredible work-life balance.

John "Yozzo"

Program Manager, Recruiting Programs

What are Yext Perks + Benefits

Culture
Volunteer in Local Community
Partners with Nonprofits
Friends Outside of Work
Eat Lunch Together
Open Door Policy
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Unconscious Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team Workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company-Sponsored Family Events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and Learns
Mentorship Program
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