Organic Growth Manager (Social Media)

What’s worth knowing about SKELAR?

SKELAR is a venture builder — a company that builds companies. Together with founders, we create and grow global consumer businesses across EdTech, Mental Health, Petcare, FashionTech, and other industries.

Our teams build tech products that receive recognition from Product Hunt and The Webby Awards, earn thousands of positive reviews on Trustpilot, and reach millions of users worldwide. Today, products developed by SKELAR businesses are used by 10+ million people globally.

We believe that strong teams are the foundation of successful businesses. That’s why our people are our greatest value, and we create an environment where talented specialists can take on ambitious challenges, grow professionally, and make a real impact.

We have an exciting opportunity to join one of our partner companies in the Wellbeing industry. The business is building a global system of digital products designed to help people improve their relationship with themselves and enhance their everyday well-being.

Its products combine innovative technology, AI-powered solutions, and personalized experiences to support millions of users on their life journey.

As the business continues to scale globally, we are looking for an Organic Growth Manager (Social Media) to join their team and help turn organic social into one of the key acquisition channels for its products. Your first challenge will be to build a strong organic presence for a new wellbeing brand and scale acquisition through a network of social accounts. The role sits where creative marketing, growth hacking and organic acquisition meet. It gives you lots of room to experiment and a direct impact on business results.

What You Will Be Responsible For:

• Grow the brand’s social accounts: attract a relevant audience and build awareness and trust in the product.

• Find and scale content formats that drive fast organic growth and bring people into the product.

• Build and scale a network of social accounts into an organic acquisition channel that diversifies how the business acquires users.

• Build growth strategies backwards from the goal and test content, distribution and conversion hypotheses.

• Optimize acquisition funnels for conversion and unit economics.

• Run a regular cycle of growth experiments that takes each idea from hypothesis to validation and scaling.

• Automate the routine with AI so the channel grows without a matching growth in resources.

• Build analytics for the channel and make decisions based on data.

• Lead the working group around the channel: plan production, brief the team clearly and explain the “why” behind every change in direction.

What We Expect From You:

• Proven growth experience. You have cases of multiplied organic growth with real numbers, and you know which mechanics drove them.

• Experience at scale. You’ve run a network of social accounts and kept it efficient.

• Acquisition mindset. You think in funnels, conversions and business metrics, not just reach and followers.

• Creative & experimental thinking. You write strong hypotheses, iterate fast and scale what works.

• Analytical approach. You’re confident with data and can measure how well an experiment performed.

• AI-native mindset. You use AI and automation in production, experiments and scaling.

• Ownership. You drive your area and align stakeholders while staying hands-on.

• English B2+.

It Would Be a Plus if you:

• Have worked at subscription-based consumer apps.

• Have experience with English-speaking markets.

• Have localized and scaled content across locales.

• Have a background in performance creatives.

Ready to Take on the Challenge?

At SKELAR, we believe that ambitious goals require curiosity, ownership, and a willingness to challenge the status quo. We create an environment where people can take responsibility, make meaningful decisions, and see the direct impact of their work.

If you are excited about growth challenges, enjoy finding what really drives results in organic social, and want to help build a global business in the Wellbeing industry, we’d love to meet you.