The Paid Media Associate manages creative development, audience strategy, ad approvals, campaign execution, performance reporting, A/B testing, and trend research across paid media channels. The role analyzes user journeys and campaign data, translates insights into growth strategies, coordinates with agencies, and collaborates with brand, ecommerce, design, content, and retention teams to drive customer acquisition and revenue.
About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
The Paid Media Associate will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel creative, performance, execution, and hindsight. Reporting to the Senior Manager, Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be highly organized and detail-oriented, skilled in creative research and development, and versed in best practices for performance media.
Responsibilities:
- Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across various platforms including Meta, TikTok, Google, Bing and affiliate networks.
- Daily point of contact with digital marketing agencies, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.
- Create paid ad briefs and work with design teams to develop winning ad formats.
- Track and report on performance in partnership with the digital team on a weekly, monthly and quarterly basis.
- Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.
- Translate campaign analytics into actionable growth strategies, proactively identifying demand generation and revenue opportunities.
- Execute A/B testing strategy that meets broader KPI goals and brand guidelines
- Consistently maintain a strong eye in the market for emerging channels and trends, selecting strong content for usage rights.
- Partner cross-functionally with brand, ecommerce, design, and retention teams to develop aligned content.
Requirements:
- Bachelor’s in Marketing, Advertising, Communications or related field
- 1-2 year’s experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.
- Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.
- Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.
- Google Ads & Meta Blueprint Certification preferred.
- Familiarity with Shopify, attribution or affiliate platforms is a plus.
- Advanced proficiency in Microsoft Excel & Google Analytics
- Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest
- Agile, highly organized individual with a knack for data and brand voice.
Westman Atelier New York, New York, USA Office
New York, New York, New York, United States
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