Leads cross-channel paid media planning, buying, vendor management, and campaign execution for federal programs. Manages out-of-home, video, audio, broadcast, cable, streaming, radio, and podcast buys; oversees RFPs, negotiations, contracts, trafficking, pacing, reporting, invoicing, and performance resolution. Presents recommendations to clients and partners with digital, strategy, and creative teams on integrated campaigns. Supports proposals and uses AI-enabled platforms for planning and audience insights.
Paid Media Manager
Level: Senior | Work Location: Remote
ABOUT THE ROLE
Red Carrot is seeking a Paid Media Manager to lead cross-channel media planning, buying, and vendor management for federal programs. This role brings deep hands-on experience with traditional and streaming media, including out-of-home, video, and audio. The Paid Media Manager works closely with our digital media lead and contributes to overall media strategy under the guidance of the Director.
KEY RESPONSIBILITIES
- Develop and execute cross-channel media plans that connect audience, budget, and channel choices to campaign goals
- Plan and buy out-of-home media, including billboards, transit, place-based, and digital out-of-home
- Plan and buy video and audio across linear and streaming channels, including broadcast and cable TV, connected TV, terrestrial radio, streaming audio, and podcasts
- Write and manage vendor RFPs, evaluate proposals, and recommend buys based on reach, cost, and fit
- Negotiate rates, added value, makegoods, and contract terms with media vendors
- Manage vendor relationships and day-to-day execution, including insertion orders, creative specs and deadlines, trafficking, proof of performance, and invoice reconciliation
- Monitor pacing and delivery, resolve under-delivery, and deliver clear, actionable performance reporting
- Present and defend media recommendations to clients and prime contractors
- Partner with the digital media lead, strategists, and creatives to ensure integrated execution across channels
- Support proposal development with media strategy, sample plans, and past performance content
- Leverage AI-enabled platforms and features for planning, audience insights, and efficiency where appropriate
- May be responsible for other duties as assigned
MINIMUM QUALIFICATIONS
- 8–10 years of paid media experience, including hands-on planning and buying across multiple channels
- Demonstrated experience buying across traditional and digital media channels
- Proven experience running vendor RFPs and negotiating media buys
- Strong vendor management skills and attention to detail with contracts, orders, and billing
- Experience managing budgets and multiple campaigns at once
- Familiarity with media planning and research tools such as Nielsen, Comscore, Geopath, or MRI-Simmons
- Federal government experience strongly preferred, including familiarity with government procurement, invoicing, and approval processes
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