Paid Media Manager

At Butterfly Network, we’re leading a digital revolution in medical imaging, transforming an industry that has long relied on bulky, analog systems. With our proprietary Ultrasound-on-Chip™ technology, we’re democratizing healthcare by shifting ultrasound from the expensive, stationary systems of the past to the connected, mobile, and software-enabled platforms of today.  In 2018, we launched the world’s first handheld, whole-body ultrasound, Butterfly iQ – followed by iQ+ in 2020 and iQ3 in 2024, each more powerful than the last.

Our innovation doesn’t stop at hardware. Butterfly combines our advanced device with intelligent software, AI, services, and education to drive adoption of affordable, accessible imaging. Our technology is proving to help clinicians, clinics, and hospitals enhance care, cut costs, and expand imaging access. We’ve been recognized by Prix Galien USA, Fierce 50, TIME’s Best Inventions, Fast Company’s World Changing Ideas, among other awards.

We’re a team of bold thinkers, problem-solvers, and innovators ready to shape the future of medical imaging. Let’s build something extraordinary together!

We are seeking a results-driven and strategic Paid Media Manager to oversee and optimize paid media efforts across multiple digital channels. You’ll play a pivotal role in driving customer and lead acquisition, maximizing Return on Ad Spend (ROAS), and supporting Butterfly Network's growth initiatives. This is a highly collaborative role, requiring close partnerships with cross-functional teams in eCommerce, Brand, and Creative to ensure the seamless execution of campaigns. Responsibilities include: 

• Lead the execution and management of paid acquisition campaigns across a variety of media channels, including Paid Social, Programmatic Display, CTV, Digital Out-of-Home (DOOH), and Search.
• Continuously optimize campaigns by adjusting budgets, bids, audiences, and creative to drive maximum ROAS. Use data-driven insights to inform decisions and improve performance.
• Partner with the eCommerce team to optimize landing page Conversion Rate Optimization (CRO), ensure seamless user experience, and align on promotional strategies.
• Collaborate closely with the Brand and Creative teams to brief on ad designs, messaging, and landing pages. Ensure all creatives align with brand guidelines and the overarching marketing strategy.
• Regularly monitor, analyze, and report on campaign performance. Provide actionable insights to key stakeholders to improve future campaign strategies.
• Develop and manage paid media budgets, ensuring efficient allocation of spend across channels to meet performance targets.
• Keep up-to-date with the latest trends, tools, and best practices in paid media and digital marketing to implement innovative strategies.

Qualifications

Baseline skills/experiences/attributes:

• Required: 4+ years of hands-on experience managing campaigns across Programmatic self-serve DSPs (Display, Video, CTV, DOOH) and Paid Social channels.
• Strong understanding of digital marketing performance metrics (CPC, CPM, CPA, CPL, ROAS, etc.) and how to use data to optimize campaigns.
• Proficiency in campaign management platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, DSP such as TTD, PulsePoint and any relevant programmatic tools.
• Experience working closely with cross-functional teams, particularly in eCommerce and creative/branding.
• Proven track record of driving growth through paid media and optimizing ROI.
• Strong project management skills with the ability to handle multiple initiatives at once in a fast-paced environment.
• Excellent communication and collaboration skills.

Ideally, you also have these skills/experiences/attributes (but it’s ok if you don’t!):

• Experience in healthtech or medtech industries.
• Experience working in a multi-channel, global environment. Ability to optimize media strategy across verticals. 

Values

Innovation is what we do. Our values are how we make it happen. Butterflies are and believe in…

• Patient-Centric Innovators: Our mission is THE mission.
• Empowered to Impact: Every voice matters.
• One Team, One Goal: Unity fuels progress.
• Growth Champions: We embrace challenges.
• Action-Oriented Achievers: We follow through, every time.

Butterfly offers a hybrid work model for most positions, with team members spending two or more days a week in the office. While flexibility is key, we value in-person connections that spark creativity and teamwork. Our offices are designed for collaboration, with comfortable workspaces, stocked kitchens, and opportunities to connect with peers.

This is a hybrid position and will be based out of our office in New York City, NY two to three days per week. 

• Comprehensive health insurance, encompassing dental and vision coverage, is provided to all our employees. As a health-tech company, we prioritize the well-being of our teams. Additionally, employees have the option to buy up for enhanced health insurance coverage. We also contribute to Health Savings Account (HSA) accounts for all enrolled employees on an annual basis.
• Comprehensive Employee Assistance Program - we provide access to tools and resources to support your emotional health and day-to-day needs.
• 401k plan and match - we facilitate your retirement goals.
• Eligible employees will have the opportunity to participate in Employee Stock Purchase Plan (ESPP)
• Unlimited Paid Time Off + 10 Holiday Days a Year - recharge and come back ready to make an impact
• Parental Leave - we aim to provide our employees with time to bond with their growing family, along with additional support for primary caregivers to help transition back to work 
• Competitive salaried compensation - we value our employees and show it 
• Equity - we want every employee to be a stakeholder
• The opportunity to build a revolutionary healthcare product and save millions of lives! 

Compensation 

Our estimated salary for this role is between $120,000 - $130,000 + bonus + equity + benefits. Actual pay is determined by multiple factors such as skills, qualifications, experience and market demand.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

Butterfly Network does not accept agency resumes.

Butterfly Network is an E-Verify Company. 

Butterfly Network is an equal opportunity employer.  Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.

Butterfly requires security adherence responsibilities from all employees. These include:  adhering to all company security policies and procedures, utilize provided company assets securely, and complete all required security awareness training programs. Safeguarding company data and systems from unauthorized access, modification, or destruction, contributing to the overall security posture of the organization. Immediately reporting any suspected or actual security incidents, including phishing attempts, malware infections, or unauthorized access, following the established incident response procedures.

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