Similar Jobs
Odeko is on a mission to champion your neighborhood cafes, coffee shops, and other establishments through technology. Whether we’re saving small business owners hours every week with our tech-based operating platform, reducing CO2 emissions by consolidating deliveries, or developing a user experience that makes every new customer feel like a regular, Odeko supports our small business partners from open to close. Local coffee shops and cafes are the backbone of any given community, and we’re here to help manage the day-to-day tasks with a platform so intuitive, it’s kinda like magic.
The Odeko team is diverse, passionate, and innovative. Our 400+ employees are spread across numerous departments and business lines, but are single-minded in our mission to develop technology to support the many needs of our customers. We believe that small businesses need support now more than ever, and that Odeko is uniquely positioned to provide that support.
We’re looking for a Paid Media Manager to take full ownership of our paid media strategy and execution across Odeko Distribution and Barista Underground. This person will manage all paid acquisition channels — including Meta, Google, and emerging platforms — to drive qualified leads and direct revenue growth.
You’ll be inheriting programs currently managed by an external agency, with the goal of fully bringing this work in-house. This is a highly hands-on role that blends data-driven optimization with strategic growth planning. You’ll oversee everything from campaign builds and audience segmentation to reporting and budget allocation, ensuring every dollar spent delivers measurable results.
As part of the Marketing team, you’ll partner closely with the creative, brand, and sales functions to scale our customer acquisition engine, fuel our pipeline, and help the company hit aggressive growth targets.
How you’ll make an impact:- Take complete ownership of Odeko’s paid media program, managing Meta, Google, and other performance channels.
- Plan, launch, and optimize campaigns across search, social, and display to drive B2B leads (Distribution) and eCommerce revenue (Barista Underground).
- Develop a robust testing roadmap across creative, targeting, bidding, and landing page strategies to maximize ROI.
- Manage budgets, pacing, and performance reporting; forecast spend and results across multiple channels.
- Partner with our Sales team to improve lead quality, handoff, and close rates.
- Collaborate with Creative and Brand Marketing to develop assets and messaging that convert.
- Transition campaigns from our current agency partner and establish in-house processes, tools, and best practices.
- Analyze performance and present actionable insights regularly to leadership.
- Explore and pilot new paid channels and opportunities for growth.
- 5+ years of hands-on experience managing paid media campaigns (Meta, Google Ads, YouTube, and/or other digital channels).
- Proven success driving measurable performance outcomes across both lead generation and eCommerce objectives.
- Strong analytical mindset — fluent in data analysis, attribution, conversion tracking, and reporting.
- Highly organized and able to manage multiple campaigns, budgets, and timelines with precision.
- Comfortable owning the entire paid media function end-to-end — from strategy to execution to optimization.
- Skilled in A/B testing, audience segmentation, and funnel optimization.
- Experience working closely with Sales or Growth teams to align on lead quality and downstream performance.
- Strong communication skills; can translate results and insights into clear recommendations for stakeholders.
- Excited by the opportunity to build, scale, and continuously improve Odeko’s in-house performance marketing engine.
Compensation for this role is between $110,000 - $120,000
- Fast-paced environment and growth opportunities - plenty of room for you to directly impact the company and enhance your career!
- Competitive compensation, healthcare benefits, and opportunity for equity
- Other great perks - Full lists of benefits available upon request
Odeko is proud to be a diverse, equitable, and inclusive employer. We encourage all to apply regardless of educational background, race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
Odeko New York, New York, USA Office
241 Centre St, 3rd Floor, New York, NY, United States, 10013
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
