Paid Media Manager

Responsibilties:

Own the end-to-end execution of paid media campaigns across platforms such as Meta, LinkedIn, Google, and emerging channels

Translate strategy into action by building, launching, and optimizing campaigns that drive measurable performance

Actively manage budgets, pacing, and allocations to maximize efficiency and impact

Contribute to media strategy by shaping channel mix, audience targeting, and campaign structure

Bring forward new ideas and opportunities, from testing emerging platforms to exploring innovative formats and partnerships

Collaborate closely with strategy, creative, and account teams to ensure media plans are integrated and aligned with broader goals

Communicate performance, insights, and recommendations clearly to both internal teams and clients; sharing data-informed optimizations.

Participate in client conversations and presentations as a trusted media partner

Stay current on platform updates, industry trends, and new opportunities to evolve our media approach

Help lay the foundation for a scalable paid media function, with opportunities to grow into team leadership over time

Requirements:

3 to 6 years of hands-on experience managing paid media campaigns across platforms such as Meta, LinkedIn, and Google

Experience in healthcare, pharma, life sciences, or other regulated industries a plus

Strong executional skills with the ability to build, launch, and optimize campaigns independently

Experience managing budgets, pacing, and media spend with a focus on performance and efficiency

Ability to think strategically and creatively about using media for clients

Comfortable communicating with clients, including explaining performance and making recommendations

Strong organizational skills with the ability to manage multiple campaigns and priorities in a fast-paced environment

Collaborative mindset and ability to work effectively across teams

Interest in growing into a more senior role over time, including contributing to team development and scaling media capabilities

Experience with DSPs is a plus