Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Reports to: Director of Commercial Media Strategy & Solutions
Location: New York, Los Angeles, Chicago
About the Role:The Paid Media Solutions Lead combines technical media expertise and client-facing strategy in developing and executing Ad sales solutions that blend paid media and branded content across MrBeast’s ecosystem, including YouTube, social platforms, and owned-and-operated channels.
In this role, you’ll be responsible for developing first-of-their-kind media solutions for campaign implementation, measurement and long-term partnership goals. You’ll work cross-functionally with sales, partner solutions, and platform teams to ensure flawless execution and drive full-funnel performance for the world’s leading brands.
- Be a paid media engineer: You'll be the go-to person for turning paid media across platforms (YouTube, social, etc.) into a well-oiled machine. Handle trafficking, tagging, and delivery using tools like Google Ad Manager (GAM), YouTube Analytics, and other measurement tools
- Mix tech and strategy: It's all about using your media smarts to create killer ad solutions for clients. You'll be constantly trying out new ways to make campaigns better, from start to finish
- Team player: You'll work with sales, partner solutions, and platform teams to get awesome workflows and quality checks in place for super consistent campaign execution
- Optimize everything: Make sure all campaigns are performing their best for viewability, completion, and other client goals
- Experience: 5+ years in media strategy, digital ad ops, or performance marketing, ideally at a publisher or media agency
- Comfort “in the weeds”: Familiar with GAM, DV360, YouTube Ads, and ideally TikTok/Meta ad platforms
- Cross-functional champ: You can easily work with creative, sales, and production teams
- Measurement pro: Know your way around full-funnel measurement tools (brand lift, attribution, pixel tracking, etc.)
- Go-getter attitude: Thrive in a fast-paced, high-growth environment, and love working with others
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Top Skills
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
