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Job Summary
Cheddar is looking for a hardworking, strategic & paid social media specialist to distribute our content. This entails distribution across our main social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube & Tiktok), using audience targeting tactics and optimizations. You will focus on driving reach & engagement for both our Cheddar growth initiatives along with branded programs.
Responsibilities
- Work closely and aid the Paid Social Manager.
- Create, monitor and optimize paid social acquisition campaigns across our primary social channels.
- Partner with marketing, growth, and client services to identify and manage campaigns towards program goals.
- Manage and execute co-branded campaigns that ladder up to overall client goals.
- Grow audiences using strategic paid tactics.
- Analyze and report on key performance metrics - weekly and monthly reporting.
- Create insights and recommendations to help inform content / programming / channel.
- Maintain benchmarks, best practice guidelines, and communications to educate tangential teams.
- Identify opportunities to test and learn to improve performance.
Qualifications
- Experience in paid social process, planning, campaign setup, optimization & reporting.
- Experience using Google Analytics or similar analytics platform.
- Experience with the major social platforms, ad networks, or DSPs.
- Passionate about data and trending, understanding the quantitative process for performance marketing analysis.
- Strong communication style allowing for strong relationships with teams and partners. Ability to effectively communicate progress, issues and resolutions to various business units.
- Proficiency in MS Office (Excel, Outlook, PowerPoint, Word).
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City
Altice USA New York, New York, USA Office
1 Court Square West, New York, NY, United States, 11101
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
