Paid Media Specialist

Job Summary
Cheddar is looking for a hardworking, strategic & paid social media specialist to distribute our content. This entails distribution across our main social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube & Tiktok), using audience targeting tactics and optimizations. You will focus on driving reach & engagement for both our Cheddar growth initiatives along with branded programs.
Responsibilities

• Work closely and aid the Paid Social Manager.
• Create, monitor and optimize paid social acquisition campaigns across our primary social channels.
• Partner with marketing, growth, and client services to identify and manage campaigns towards program goals.
• Manage and execute co-branded campaigns that ladder up to overall client goals.
• Grow audiences using strategic paid tactics.
• Analyze and report on key performance metrics - weekly and monthly reporting.
• Create insights and recommendations to help inform content / programming / channel.
• Maintain benchmarks, best practice guidelines, and communications to educate tangential teams.
• Identify opportunities to test and learn to improve performance.

Qualifications

• Experience in paid social process, planning, campaign setup, optimization & reporting.
• Experience using Google Analytics or similar analytics platform.
• Experience with the major social platforms, ad networks, or DSPs.
• Passionate about data and trending, understanding the quantitative process for performance marketing analysis.
• Strong communication style allowing for strong relationships with teams and partners. Ability to effectively communicate progress, issues and resolutions to various business units.
• Proficiency in MS Office (Excel, Outlook, PowerPoint, Word).

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City