Paid Search Specialist

Are you looking for an opportunity to make an incredible impact in the world of socially conscious brands?
Lucyd is a social advertising agency, specializing in compliant advertising for emerging wellness brands, including cannabis, adaptogens, and functional wellness products. Our mission is to reduce human suffering and maximize human potential by facilitating the distribution of Conscious Compounds™.

We are currently seeking a performance-driven Paid Search Specialist who will support the strategic planning and hands-on execution of PPC campaigns across Google and Microsoft Advertising platforms. This is a high-impact role for someone passionate about digital advertising, data analysis, and driving measurable results for conscious eCommerce brands.

Ready to elevate your career? We're excited to hear from you.

What You Bring to the Table

• 5+ years of experience managing Google and Microsoft (Bing) PPC campaigns.
• Proven ability to manage Shopping, Search, Display, and YouTube campaigns.
• Google Advertising Certified.
• 5 years of experience working in a business environment with customer-facing responsibilities.
• Deep experience with A/B and multivariate testing methodologies.
• Strong background in audience segmentation, messaging strategies, flighting, and budgeting.
• Analytical mindset with a proven interest in data-driven problem-solving (Marketing, Finance, Engineering, Economics degree or relevant experience).
• Excellent time management skills, able to manage multiple direct reports, clients, and projects in a dynamic environment.
• Strong written and verbal communication skills for both internal collaboration and client-facing updates.

Key Responsibilities

• Manage and optimize PPC advertising campaigns across Google and Microsoft Advertising platforms—including Shopping, Search, Display, and YouTube.
• Develop and execute tailored advertising strategies based on client goals and performance data.
• Conduct keyword research and build high-impact keyword lists for campaign planning.
• Write engaging ad copy and structure effective ad groups that drive clicks and conversions.
• Monitor and adjust campaign bids and budgets for performance optimization.
• Execute A/B testing for ad creatives and strategies to continually improve ROI.
• Prepare weekly and monthly reports analyzing campaign performance and trends.
• Complete tasks related to campaign setup, management, and performance troubleshooting.
• Collaborate closely with internal teams and clients to align on goals, timelines, and feedback.
• Maintain attention to detail and excellence across multiple ongoing campaigns and clients.

Job Type

• Full-time (40 hours per week)
• Available to work during Eastern Time
• Remote position with the potential for occasional on-site/off-site retreats