Paid Social Account Manager

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.

We are seeking a Paid Social Account Manager to execute high performing paid social media strategies for our US venue clients, acting as a channel specialist and strategic partner within our broader Paid Media function.

This role will be responsible for campaign planning, activation, optimization, and reporting across a range of leading social platforms. You will ensure paid social activity is aligned to client objectives and drives performance across the full funnel.

You will collaborate with the wider paid media teams (based in the UK) to deliver best in class paid social strategies, ensure consistency in execution, and share insights and innovation across accounts. You will also partner closely with the Client Account Director to align paid social activity with wider client strategy, commercial objectives, and ongoing account development.

The ideal candidate will bring strong experience in client facing account management, as well as deep knowledge of planning and managing paid social campaigns across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit.

Campaign Strategy and Planning

• Develop comprehensive paid social strategies and media plans aligned to client objectives and KPIs
• Clearly articulate the rationale behind channel selection, budget allocation, audience strategy, and creative formats, presenting recommendations internally and externally
• Demonstrate a deep understanding of media and technology developments that influence client performance, identifying innovation opportunities and securing stakeholder buy in
• Contribute to scope development and support onboarding of new accounts, managing timelines, deliverables, and asset requirements.

Campaign Activation and Optimization

• Oversee end-to-end setup and management of paid social campaigns across relevant platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit
• Leverage advanced platform features such as bid rules and third party optimization, creative, and measurement tools to drive performance
• Apply a structured test and learn approach to continuously improve results
• Maintain strict brand guidelines in creative set-up and execution
• Conduct regular channel audits to identify performance improvements, cross checking data against live client dashboards

Performance Analysis and Reporting

• Analyze in platform and third party analytics data to extract actionable insights
• Lead the production of weekly and monthly performance reports, ensuring commentary is clear, consistent, and insight led
• Identify trends and recommend optimizations to capitalize on or mitigate performance shifts
• Support Client Account Directors with insights for Quarterly Business Reviews, post campaign analysis, and forward looking strategy.

Client and Internal Communication

• Act as the primary paid social contact for assigned US arts & culture clients, confidently presenting strategy, performance, and recommendations
• Attend and contribute to client calls as required, translating complex performance data into clear business impact
• Educate internal and external stakeholders on paid social formats, capabilities, and evolving platform features
• Communicate updates and recommendations in a clear and concise manner across time zones.

Governance, Quality, and Financial Management

• Ensure consistent quality assurance standards are applied across all accounts, maintaining best practice campaign setup and execution
• Oversee budget recommendations, pacing, and billing accuracy for paid social activity
• Evolve internal best practices in line with industry standards and innovation.

Industry Knowledge

• Maintain and develop an understanding of the industries SINE works with, including key players and external agencies
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
• Establish and develop relationships with relevant US media vendors
• Keep abreast of changes in the NYC and broader US media landscape
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

As part of our dynamic and fast-growing US team, you’ll need to demonstrate the following:

• 3+ years of experience in paid social advertising – agency experience preferred
• Experience working with most paid social platforms, including Facebook, Instagram, X, TikTok, Pinterest, Snapchat, Reddit and LinkedIn’s ad platforms (not required to have worked on all, but should have a solid understanding of how each is planned)
• Skilled in performance measurement and deriving key insights from in-platform reporting and other analytics platforms (e.g., GA4) to identify strategic opportunities
• Proven experience planning and managing full funnel paid social campaigns, from awareness through to conversion
• A clear understanding of how paid social integrates with other channels within a broader campaign strategy. Experience collaborating with cross channel teams to align paid social activity with wider media plans and overall business objectives
• A mature mindset and the ability to take initiative
• Confident communicator with clients and internal teams
• Strong desire for learning and passion for self-development, particularly across digital channels and platforms
• Excellent attention to detail in all aspects of your work
• Strong interpersonal, verbal, and written communication skills, with the ability to present complex information in a clear and client-friendly manner
• Proven practical knowledge of Google Drive and/or Microsoft Office applications, especially Sheets/Excel and Google Slides/PowerPoint
• Ability to thrive under pressure and meet tight deadlines
• Comfortable working across multiple time zones and collaborating with international teams to ensure consistent communication and workflow alignment
• Passion for, or experience working in, the arts and live entertainment, is desirable but not required.

• A competitive salary between $60,000 - $80,000, commensurate with experience
• 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period) 
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Hybrid working (three days in the office, two days remote)
• Working from home equipment allowance
• Free tickets to live events
• Structured personal development, a customised training program and opportunities to attend industry conferences.

Our New York office is based in the heart of Time Square. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process,  let us know at [email protected] - we’re here to ensure you have what you need to show up as your best self.