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ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in 2023, we were the first new US infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The first and only US-made* infant formula made with organic, grass-fed whole milk, not skim.
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list.
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400).
- We ran one of the largest clinical trials in the US in 25 years.
- Our clinically proven benefits include:
- Less spit up**
- Softer poops**
- Easier digestion
- More efficient weight gain
*Made with globally sourced ingredients.
**Vs a leading infant formula
As the only new entrant to establish three US manufacturing facilities (in Pennsylvania, Iowa, and Oregon), ByHeart has the capacity to meaningfully capture share of the US $6B infant formula market. With >$470M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >360 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and your kid’s birthday off!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more.
ByHeart In the News
- Entrepreneur: The Illusion of the Shelf – The Driving Force Behind Infant Formula Shortages, and What Needs to Change
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
- Forbes: Entrepreneurs Breaking Barriers: Learn From Founders Who Took On The Impossible
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Axios: Infant formula maker ByHeart raises $95 million
- Babylist 2025 Best formula for breastfed Babies
- Parents 2025 Closest to Breastmilk: The 7 Best Baby Formulas
- What to Expect: The 11 Best Baby Formulas of 2025, Vetted by Pediatricians and 300+ Moms
- New Modern Mom: The Clean Formula Moms Are Loving
ROLE DESCRIPTION
We’re looking for a growth-minded, analytical, and creative Paid Social Strategist to support the execution, reporting, and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, and YouTube. Reporting to the Director of Paid Media, you’ll play a critical role in helping scale our customer acquisition efforts, working cross-functionally with Growth, Creative, Analytics, and Brand teams. This is an ideal role for someone with 1–3 years of hands-on paid media experience who’s eager to deepen their performance marketing expertise and grow into a leadership role.
Reports To: Director, Paid Media
Location: New York City, HQ
Start Date: Immediately
ROLES & RESPONSIBILITIES
Campaign Execution & Optimization
- Assist with building, launching, and monitoring paid social strategy across Meta, TikTok, Pinterest, YouTube, and other platforms
- Own day-to-day media buying and performance tracking to ensure campaigns are hitting goals
- Analyze performance and provide input on budget pacing and optimization recommendations
- Help develop full-funnel campaign flows (prospecting, retargeting, and retention)
Audience & Creative Collaboration
- Build and manage audiences using platform tools (lookalikes, interest targeting, CRM uploads)
- Partner with creative and brand teams to brief, test, and iterate on ad creative and messaging
- Maintain a creative testing log and contribute to developing new hypotheses for testing hooks, formats, and messaging
Performance Reporting & Insights
- Partner with Analytics to compile weekly/monthly performance reports and dashboards
- Track KPIs like ROAS, CAC, and CTR, and translate learnings into actionable takeaways
- Stay on top of platform updates and privacy changes to support continued optimization
Team Collaboration & Growth
- Work with Lifecycle, Retail, and Amazon teams to ensure alignment across paid efforts
- Share paid social performance insights that can inform broader brand and product strategies
- Provide strategic recommendations to Growth leadership and help shape cross-channel media strategy
Channel Innovation & Expansion
- Evaluate emerging platforms, ad types, and social trends to stay ahead
- Experiment with new features like Meta Advantage+, TikTok Spark Ads, UGC placements
Skills & Qualifications
- 3+ years of experience in paid social media execution, preferably in a high-growth DTC or e-commerce setting
- Proficient in Meta Ads Manager, with working knowledge of TikTok Ads and other platforms
- Strong creative instincts with experience partnering with content teams to optimize assets
- Analytical mindset—comfortable digging into data, running A/B tests, and iterating on performance
- Familiarity with Google Analytics, Looker, Shopify, or other e-commerce analytics tools
- Exceptional communication and collaboration skills
- Mission‑driven, adaptable, and confident working in fast-moving startup environments
The minimum annual salary for this position is $85,000 and the maximum is $110,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We’re excited about your interest in joining ByHeart! Our Talent Acquisition team reviews applications in the order they are received and will reach out directly to schedule interviews. We kindly ask that you refrain from contacting hiring managers or current employees directly.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
ByHeart New York, New York, USA Office
New York, NY, United States, 10022
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