Paid Social Media Strategist

 Direct Agents is looking for an experienced Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships across paid media channels. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. 

This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

Direct Agents is not a traditional agency. We are an elite team of builders and operators—growth strategists,media architects, and creative thinkers—who partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver the kind of unfair advantage that helps clients dominate, not just compete.

We operate at the intersection of technology, media, and strategy—where AI meets human expertise to produce outcomes that neither can achieve alone. Our client roster includes brands like Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid.

The Role

As a Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. 

• Act as one of the main points of contact for assigned client accounts
• Develop a deep understanding of each client’s business, industry, and competition
• Lead the media strategy and planning process 
• Work with paid media execution teams to guide media optimization and implement experimentation strategy
• Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
• Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
• Advance relationships with clients and identify account growth opportunities
• Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
• QA all client-facing deliverables
• Overseeing account and specialist teams on a project and client basis

Desired Background

• 4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
• Comfortable handling raw data and identifying trends
• Excellent analytical and problem-solving skills
• Strong proficiency in Microsoft Excel
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
• A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Excellent written and verbal communication skills with the ability to communicate effectively across all levels 
• Ability to prioritize tasks, multitask, and manage time efficiently

• Competitive salary of $85,000 - $95,000 depending on experience, plus performance-based bonus structure (only where applicable)
• Regular performance reviews with quarterly growth path check-ins
• Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
• 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
• New MacBook Pro and access to cutting-edge AI tools across the agency
• Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
• Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition

Location: This role is based at our NYC headquarters. You must reside or be willing to relocate within commuting distance.

If you’re ready to help build the future of growth marketing—where AI, media, and creative converge to drive real business outcomes—we want to talk.

Apply today. Let’s build something that matters.

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. Questions: [email protected]