Paid Social Media Strategist

 Direct Agents is looking for an experienced Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships across paid media channels. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. 

This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

About Direct Agents

Direct Agents is an AI-Powered Growth Marketing Company built for brands that demand results. We drive measurable revenue outcomes for DTC marketers, subscription businesses, and B2B clients through our proprietary Kanopy platform, exclusive platform partnerships, and 23 years of performance marketing expertise. We manage $500MM in annual media spend, are NMSDC certified minority-owned, and have been recognized 7x as Crain's Best Places to Work.

The Role

As a Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. 

• Act as one of the main points of contact for assigned client accounts
• Develop a deep understanding of each client’s business, industry, and competition
• Lead the media strategy and planning process 
• Work with paid media execution teams to guide media optimization and implement experimentation strategy
• Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
• Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
• Advance relationships with clients and identify account growth opportunities
• Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
• QA all client-facing deliverables
• Overseeing account and specialist teams on a project and client basis

Desired Background

• 4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
• Comfortable handling raw data and identifying trends
• Excellent analytical and problem-solving skills
• Strong proficiency in Microsoft Excel
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
• A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Excellent written and verbal communication skills with the ability to communicate effectively across all levels 
• Ability to prioritize tasks, multitask, and manage time efficiently

Why Direct Agents

• Proprietary Technology: Work with Kanopy, our custom-built platform that powers smarter marketing decisions
• Growth-Focused Culture: 4.5-year average employee tenure, 5-year average client tenure, and a team that values innovation over the status quo
• Strategic Client Work: Partner with fast-growing brands to drive meaningful revenue growth
• Minority-Owned Leadership: Powered by diversity, passion, and innovation since 2003

This role is based in our NYC office. You must reside or be willing to relocate within commuting distance.