The Paid Social Specialist manages paid media campaigns for nonprofits on Meta, LinkedIn, and TikTok, optimizing strategies and reporting performance insights.
Job Title: Paid Social Specialist
Summary: The Paid Social Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Key Responsibilities:
● Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
● Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
● Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
● Build monthly or quarterly reports and present results to internal teams and/or clients.
● Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
● Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.
Minimum Qualifications:
● 4+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
● Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
● Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
● Strong written and oral communication skills.
● An undeniable passion for digital marketing and the nonprofit space.
● An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
● A diverse perspective and a collaborative nature.
● An entrepreneurial and independent spirit.
Core Competencies:
● Time Management – Consistently meets deadlines by organizing tasks, managing priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day execution.
● Attention to Detail – Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure.
● Written Communication – Writes clearly and professionally, adapting tone and format to suit internal and client audiences. Avoids ambiguity and ensures messages are easy to understand.
● Team Collaboration – Works well with others by sharing information, supporting teammates, and contributing to a positive team dynamic. Builds trust through dependability and openness.
● Project Management – Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met.
Top Skills
Google Ads
Google Analytics
LinkedIn
Meta Platforms
Tiktok
Similar Jobs
Other
The Senior Paid Social Specialist will lead paid social campaigns for nonprofit clients across various platforms, ensuring strategic execution and performance optimization while mentoring junior team members.
Top Skills:
Google AdsGoogle AnalyticsLinkedin AdsMeta (Facebook/Instagram)Tiktok
Beauty • Manufacturing
The Senior Paid Social Specialist will lead paid social campaigns, optimize performance, and collaborate with cross-functional teams to drive customer acquisition and engagement.
Top Skills:
Meta Ads ManagerTiktok Ads Manager
Agency • eCommerce
The Paid Social Specialist develops and executes paid social strategies, manages budgets, analyzes performance, and nurtures client relationships to optimize ROI.
Top Skills:
GoogleMeta AdsMicrosoft BingPinterestTiktok
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
