The Impact of a Partner Business Director at Coupa:
As a Partner Business Director, you will be the driving force behind Coupa's indirect growth engine in your region. You will bridge the gap between our industry-leading platform and a powerful global ecosystem, turning regional alliances into scalable pipeline and Annual Contract Value. By combining strategic vision with hands-on sales execution, you will scale partner-led prospecting, professionalize regional sales cycles, and elevate partner capabilities to consistently exceed mutual targets. Your leadership will directly impact Coupa's market penetration and operating margins, transforming strategic partnerships into high-velocity revenue channels.
What You’ll Do
- Lead Coupa’s partner strategy in your region, by driving partner-led pipeline creation, deal execution, and regional alliance growth.
- Own and execute the partner-led sales model, driving pipeline and ACV through resellers and strategic alliances
- Manage and enable key partners, ensuring consistent pipeline generation and deal progression across existing and new accounts
- Build joint account plans with partners and Coupa sales teams, aligned to regional growth priorities
- Generate new pipeline through partner-led prospecting, field events, and marketing programs
- Lead forecasting, pipeline inspection, and deal reviews, ensuring accuracy in Salesforce and Clari
- Support full sales cycle execution, including customer engagement, RFPs, pricing, and pre-sales support
- Run Quarterly Business Reviews (QBRs) and partner performance reviews against mutual targets
- Drive partner onboarding, enablement, and continuous education to improve selling capability
- Act as the primary liaison between partners and Coupa sales teams, ensuring alignment and deal momentum
- Lead regional partner events and executive engagement activities
- Track and analyse partner performance, pipeline health, and market trends to identify growth opportunities
What You Will Bring to Coupa
- 5–7+ years in enterprise software sales, channel sales, or alliances
- Proven success in hunting, closing, and forecasting enterprise deals
- Experience building or scaling partner-led or indirect sales motions
- Strong understanding of enterprise sales cycles and pipeline management
- Experience with Salesforce and forecasting tools (e.g. Clari)
- Strong relationship-building and executive communication skills
- Ability to operate in a fast-paced, matrixed environment
- Willingness to travel up to 50%
- Bachelor’s degree or equivalent experience
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