Ecommerce & Digital Performance Marketing Associate

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality,  individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below.

We are currently seeking an Ecommerce & Digital Performance Marketing Associate – someone who is motivated, detail-oriented, and eager to grow in the field of ecommerce and digital marketing. The ideal candidate is comfortable working with data, keen to learn new tools and strategies, and able to communicate clearly with teammates. You’re someone who has a sense of curiosity, a proactive mindset, and a passion for delivering results, which will set you up for success here.

This role is based in our New York Headquarters 5 days a week.

Key Marketing Analytics Responsibilities

• Create dashboards and reports leveraging all sources of performance data including ecommerce, CRM, and advertising platforms as well as analytics tools like GA4 and TripleWhale
• Compile and distribute performance reporting in a consistent, timely and accurate way for all ecommerce stakeholders
• Complete ad hoc data analysis in a timely manner 
• Leverage data to develop actionable insights to improve performance
• Coordinate relevant reporting from other departments including planning, customer service, retail and wholesale
• Contribute to cross-functional projects and new initiatives
• Report on competitive trends

Key Performance Marketing Responsibilities:

• Assist in the planning, execution, optimization and analysis of paid media campaigns across channels like Paid Social, Search, Affiliate and SEO
• Support day-to-day operations across marketing channels (Meta, TikTok, Google, YouTube, Bing, and more) with guidance of Sr. Manager, Performance.
• Monitor campaign performance and report on key metrics like CTR, CPA, ROAS, and LTV, as well as analyzing creative performance
• Collaborate with design and content teams to develop compelling ad creatives, leveraging trends and formats from the competitive landscape
• Build and execute comprehensive A/B testing strategies for creative, messaging, landing pages, and bidding techniques.
• Report on performance across all performance channels Leverage data to analyze multiple streams of information and identify opportunities to improve on our overarching marketing tactics and strategy.
• Stay up to date on platform best practice and trends in digital marketing and advertising

• Communicate across various functions and support your peers to deliver on business priorities.
• Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively. 

Requirements:

• 2-4 years of professional experience in growth marketing
• Bachelor’s degree in Marketing, Business, Communications, Economics, Data Analytics or a related field

• Previous hands-on keyboard experience operating Paid Social and Paid Search campaigns at a high-growth ecommerce company or agency.
• A deep understanding of campaign and creative optimization for Meta, TikTok, Google, and YouTube, amongst other channels.
• Proficiency with Excel and Google Sheets, as well as familiarity with business intelligence tools (ie, Google Analytics, TripleWhale).
• Experience managing budgets and collaborating with the greater marketing team to create forecasts.

• Have familiarity with Affiliate, Partnership, and Creator marketing.
• Experience with eCommerce Start-ups and D2C consumer companies in some of the following industries: fashion, consumer, and tech.
• You have worked on rapidly growing brands with multi-million dollar media budgets.
• You are eager to learn and a self-starter who can hit the ground running.

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only): Up to $75,000 annually based on experience and qualifications. 

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion: 

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.