Performance Marketing Experimentation Lead-Vice President

Job Description
This newly created role will help shape the strategy of the brand-new Performance Marketing team. You will be responsible for coordinating our test and learn agenda with key stakeholders to drive our goals forward.
As a Performance Marketing Experimentation Lead- Vice President on the Performance Marketing team, you will play a pivotal role in driving innovation and growth within the Consumer & Community Banking division. You should be a strategic thinker with a strong background in marketing experimentation and data-driven decision-making. You will collaborate closely with marketing teams to develop hypotheses and testing roadmaps, ensuring that our marketing strategies are optimized for maximum impact and efficiency.
Job Responsibilities:

• Lead the development and execution of a comprehensive experimentation strategy for CCB Performance Marketing, aligning with the division's overall goals and objectives.
• Collaborate closely with cross-functional marketing teams to identify key areas for experimentation, fostering a culture of innovation and continuous improvement.
• Collaborate with marketing teams to formulate clear, actionable hypotheses that address critical business questions and opportunities.
• Design and implement robust testing roadmaps, ensuring that experiments are structured to deliver meaningful insights and drive strategic decision-making.
• Oversee the analysis of experimental data, providing actionable insights and recommendations to optimize marketing strategies to improve customer acquisition and engagement.
• Establish key performance indicators (KPIs) and metrics to evaluate the success of marketing experiments, ensuring alignment with business objectives.
• Communicate findings and recommendations to senior leadership and key stakeholders, influencing strategic marketing decisions.
• Consistently stay abreast of industry trends and emerging technologies, integrating new methodologies and tools into the experimentation framework.

Required qualifications, capabilities and skills:

• Bachelor's degree in Marketing, Business, or a related field;
• 6+ years of marketing or equivalent experience, with expertise in marketing experimentation, data analysis, and strategic planning.,
• Exceptional executive-level written and verbal communication skills, with a proven ability to convey complex ideas to diverse audiences and inspire and motivate cross-functional teams.
• Strong analytical skills and experience with data analysis tools and platforms (e.g., Tableau, SQL) with the ability to structure and scope complex problems and develop solutions.
• Demonstrated ability to thrive in a fast-paced, dynamic environment, effectively managing multiple priorities and projects.
• Exhibits a high level of intellectual curiosity, with the ability to quickly develop subject matter expertise in new areas.

Preferred qualifications, capabilities and skills:

• MBA or advanced degree preferred.
• Financial services industry experience.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.