Performance Marketing Lead (Paid Growth)

Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more

Who you are

• Performance-first + accountable: CAC + payback.

• Extremely data-driven: funnels → cohorts → payback

• Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.

• Creative: strong angles

• AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,

• Experienced in SaaS/software

What you’ll do

• Own channel strategy + budgets across the platforms above.

• Build campaign architecture (targeting, bidding, pacing, landing pages).

• Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).

• Own measurement + tracking from click → paid user; improve attribution quality.

• Automate ops/reporting/analysis to move faster with less manual work.

What are Hercules’ operating principles?

Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:

1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.

2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.

3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.

Is this a full-time role or contractor?

We are open to either.

Is Hercules in-office or remote?

• For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones.

• For contractors: remote in US time-zones

What are Hercules’ benefits for full-time employees?

• Healthcare, vision, and dental

• User whatever AI tools you’d like (you have an unlimited AI budget)

• Take what you need vacation policy

• Daily lunches, dinners and snacks in the office

• We guarantee you will do the best work of your career here

What’s the compensation?

$100k-$250k (+ equity for full-time)