Performance Marketing Lead, Senior Vice President

The Media Group Manager is accountable for management of complex/critical/large professional disciplinary areas. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.
Responsibilities:

•  Lead strategic media planning, investment, and optimizations to ensure spend is deployed where it drives the most incremental customers
•  Define and operationalize shared signals (such as intent, eligibility, propensity, creative engagement) to inform partner strategy across all channels
• Connect channel-level digital metrics and measurement methodologies to a unified view of acquisition performance. Own a structured, cross-channel testing roadmap that prioritizes experiments based on growth impact, systematically validates what drives incremental customer acquisitions and scales proven learnings across channels  
• Orchestrate alignment among channel teams and cross-functional stakeholders on high-impact media initiatives, while also cultivating and managing strategic relationships with external agencies, vendors, and platform partners to ensure effective strategic execution across the connected consumer journey.
• Champion innovation and thought leadership by actively tracking industry trends, evaluating emerging technologies, and integrating best practices in paid media to continuously enhance strategic approaches and campaign performance for future-proofed consumer engagement.
• Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and Citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
• Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers.
• Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.
• Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines, imagery and ensuring consistency within Citi's mediaing system.
• Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns.
• Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale.
• Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.
• Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 10+ years of experience in media, branding and advertising including managing teams
• Deep cross-channel performance expertise. Proven hands-on understanding of Paid Search, SEO, Paid Social, Programmatic Video/Display and Affiliate marketing, and how these channels interact across the consumer journey
• Ability to design frameworks that connect data, platforms and partners, using shared signals to optimize holistically rather than channel-by-channel
• Align teams, challenge entrenched norms and drive operating model change
• Relentless focus on acquiring the right customers at scale, balancing volume, efficiency and quality with a customer first growth mindset
• Passionate about advertising and marketing and curious about new developments in the industry

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
 

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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