Performance Marketing Manager

Performance Marketing Manager (Amazon & Paid)

We're looking for a hands-on Performance Marketing Manager to own the day-to-day of our acquisition engine — Amazon first, with paid media across Meta, Google, and TikTok close behind. You'll live in the platforms and be our source of truth on the data — the person who knows the numbers cold and surfaces what's happening before anyone has to ask.

About Cali's Books

At Cali’s Books, our mission is to turn every child into a confident reader. experience and help kids grow confident as readers. We create physical audiobooks with invisible technology for every stage of the reading journey. 

Our titles blend music, illustration, games, and storytelling to make early literacy genuinely joyful.

We're a small, collaborative team that cares deeply about our mission and building a sustainable, thoughtful business.

What You'll Be Doing

Amazon is the center of gravity for this role. You'll own performance and discoverability there, while running paid acquisition across Meta, Google, and TikTok to bring new families into the brand.

Own Amazon performance end-to-end

• Run Amazon Ads day-to-day across Sponsored Products, Sponsored Brands, and Sponsored Display — structuring campaigns, managing bids, expanding keyword coverage, and improving ACOS and TACOS against clear targets.
• Drive organic discoverability through keyword strategy, ranking, and ongoing PDP optimization (imagery, copy, A+ content, reviews, pricing, merchandising).
• Identify what's constraining growth on Amazon — whether it's traffic, conversion, or catalog — and translate it into a clear, prioritized roadmap.

Run paid acquisition across Meta, Google, and TikTok

• Structure, launch, and optimize campaigns that bring in new customers efficiently against CAC and payback targets — not just channel-level ROAS.
• Own the experimentation roadmap across creative, audiences, offers, and landing pages.
• Continually refine structure and targeting to improve blended CAC and contribution margin.

Drive qualified traffic to the site

• Get our brand and product in front of the right parents — broadly, parents and give givers of young kids — and convert that reach into qualified site traffic.
• Build paid campaigns that scale traffic without sacrificing quality, and know the difference between the two in the data.
• Partner with our Head of Marketing on creative so parents see a consistent, compelling story wherever they find us.

Be the source of truth on what's happening

• Proactively surface what's working, what's not, and what you'd do about it. Come to meetings with opinions and recommendations — you're the one leading the charge here, even in a collaborative environment. Share the headlines we need to act on, not every metric you have, but know the full picture cold so we can dig in when it matters.
• Own tactical strategy within your channels (bid strategy, campaign structure, keyword plans, testing roadmap). The broader growth strategy you'll shape with the Head of Marketing as the partnership develops.

This is a hands-on individual contributor role. You'll be in the platforms every day, and there's real room to grow over time.

What You'll Bring

• 3+ years of hands-on performance marketing experience for consumer or e-commerce brands, with meaningful ownership of Amazon Ads.
• Direct experience managing Amazon Ads for a brand doing $3M+ annually on the platform across a multi-SKU catalog (30+ SKUs ideal), with a track record of meaningfully growing the account — not just maintaining it. We'll want to hear specific numbers on what you grew and how.
• Deep working knowledge of Amazon Ads and Amazon SEO/keyword tools — you know how to move both traffic and PDP conversion, not just one.
• Direct experience managing Meta and Google campaigns; TikTok is a strong plus.
• Strong analytical instincts and comfort using performance data (platform reporting, GA4, attribution tools) to prioritize, test, and decide.
• A test-and-learn mindset: structured roadmaps, clean experiments, honest reads on what the data says.
• Proactive communication style — you flag issues and opportunities early, with a recommendation attached, rather than waiting to be asked.
• Comfort collaborating with designers, developers, and email/CRM partners to improve the full funnel.
• Background working with D2C brands that sell through both Amazon and Shopify.

Nice to have:

• Experience with children's products, education, or parenting audiences.
• Full-funnel mindset with a point of view on creative — what format, imagery, and copy will actually land with parents.
• NYC base is a plus so you can spend in-person time with our Head of Marketing, but it's not a requirement — we're open to strong remote candidates.

Salary

$85,000 - $100,000 based on experience, plus performance-based bonus.

What You Can Expect From Us

A mission you can get behind: We're building something that genuinely matters — helping kids fall in love with reading. Every role here connects to that in a real way.

A small team built on trust: We're collaborative, low-ego, and direct. You won't spend your days in approval chains or waiting for sign-off on decisions that should be yours to make. We hire people we trust, and then we trust them.

A fully asynchronous, globally distributed team: Our founders are based in LA, our team spans multiple time zones, and we work in a way that reflects that. 

Work that's varied and visible: In a team this size, your work has real impact and real visibility. You'll see the connection between what you do and how the business grows.

Thoughtful, sustainable ways of working: We care about building something durable, and we apply that same thinking to how we work. We're not a burnout culture.

Honest, two-way feedback: We believe in direct, kind communication. You'll always know where you stand, and we'll expect the same from you.