Lead and optimize B2C paid social campaigns on Meta and TikTok, integrate email marketing, manage a media/creative/CRO team, run A/B tests and CRO initiatives, improve landing page conversion, build scalable creative and paid processes, and maintain platform certifications.
This is a remote position.
We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies.
Key Responsibilities
- Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
- Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
- Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
- Manage and mentor a team of media buyers, creative specialists, and CRO experts.
- Foster a culture of collaboration, innovation, and performance excellence within the team.
- Oversee recruitment, training, and professional development of team members.
- Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
- Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
- Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
- Develop and test hypotheses for ongoing CRO improvements.
- Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
- SOP creation.
- Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
- Maintain active certifications on Meta and TikTok platforms.
- Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
Requirements
- 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
- 3+ years hands-on with Meta & TikTok Ads.
- Expertise in email marketing and multi-channel campaign integration.
- Skilled in CRO & A/B testing to boost conversions and landing page performance.
- Strong creative eye and copywriting ability for consumer engagement.
- Active Meta & TikTok Ad Certifications.
- Proven leader with experience managing cross-functional teams.
- Track record of building scalable workflows for creative and performance marketing.
- Data-driven mindset with sharp analytical and optimization skills.
- Excellent communicator, highly organized, and results-focused.
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
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