Hearst Logo

Hearst

Performance Marketing Manager

Posted Yesterday
Be an Early Applicant
Hybrid
New York, NY, USA
76K-80K Annually
Mid level
Hybrid
New York, NY, USA
76K-80K Annually
Mid level
Manage, optimize, and scale paid search campaigns across Hearst's brands to meet ROAS goals. Analyze performance, build reports, troubleshoot platform issues, collaborate with teams, onboard/train colleagues, and run tests to improve acquisition efficiency.
The summary above was generated by AI

Be Part of What’s Next
Drive measurable growth and shape how millions of readers discover world-class content. Join a team where your analytical mindset and creative problem-solving directly fuel the success of iconic media brands.

About Hearst Magazines (Why Us?)
Hearst Magazines is one of the world’s largest publishers of premium content, with a portfolio of more than 30 iconic brands, including Cosmopolitan, ELLE, Esquire, Harper’s BAZAAR, Men’s Health, and Women’s Health. We reach millions of readers across print, digital, and social platforms, delivering engaging, trusted content that informs, entertains, and inspires.

Key Responsibilities (What You Are Doing)

  • Launch, manage, and optimize Paid Search campaigns across high-value accounts to achieve brand, format, and seasonal ROAS goals
  • Analyze campaign performance and identify optimization opportunities, driving new media buying strategies across the portfolio
  • Develop and refine recurring reports, improving clarity, usability, and insights for stakeholders
  • Collaborate with cross-functional performance marketing teams to share learnings, shape strategy, and present actionable insights to leadership
  • Troubleshoot campaign and platform issues, ensuring efficient execution and minimal disruption to performance
  • Support onboarding and training initiatives for new team members and evolving processes
  • Lead or contribute to independent projects that deepen understanding of the paid search ecosystem and uncover growth opportunities
  • Continuously test, learn, and iterate on campaign strategies to improve acquisition efficiency and scale

Qualifications (What We’re Looking For)

  • 3–5+ years of experience in performance marketing, paid search, or a related digital marketing field
  • Hands-on experience with Google Ads, including campaign structure, bidding strategies, and optimization best practices
  • Strong analytical skills with the ability to interpret large datasets and translate insights into action
  • Proficiency in Excel and/or Google Sheets; experience with BI tools is a plus
  • Detail-oriented problem solver who can identify issues and implement effective solutions quickly
  • Strong written and verbal communication skills, with the ability to present insights clearly to varied audiences
  • Comfortable working in a fast-paced, collaborative environment with evolving priorities
  • Hybrid schedule: in-office in New York City 4 days per week

Benefits (What We Offer)
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary for this role is between $76,000 and $80,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, protected veteran status, disability status, or any other characteristic protected by law.

HQ

Hearst New York, New York, USA Office

300 West 57th Street, New York, NY, United States, 10019

Similar Jobs

17 Days Ago
Easy Apply
Hybrid
New York, NY, USA
Easy Apply
150K-188K Annually
Senior level
150K-188K Annually
Senior level
Artificial Intelligence • Cloud • Software
Own end-to-end paid acquisition across major channels (Google, Meta, LinkedIn, YouTube, emerging channels) to drive signups, activations, and pipeline. Manage multi-million-dollar media budgets, optimize ROAS/CAC, implement AI-driven automations and creative testing, maintain tracking and attribution (pixels, conversion APIs), report performance, and align cross-functionally with product, creative, data, and marketing ops.
Top Skills: Ai/Generative AiAnalyticsConversion ApiGoogle AdsLinkedin AdsMarketing AutomationMeta AdsProgrammatic AdvertisingTiktok AdsTracking PixelsYoutube Ads
3 Days Ago
In-Office
New York, NY, USA
105K-105K Annually
Senior level
105K-105K Annually
Senior level
Fashion
Manage end-to-end paid media and affiliate programs to drive DTC ecommerce customer acquisition and conversion. Plan, execute, optimize and analyze campaigns across Meta, Google, TikTok, YouTube, Pinterest, Reddit and other channels, working cross-functionally on creative, CRM and retail initiatives while owning budget, testing, reporting, and continuous performance improvements.
Top Skills: Affiliate PlatformsCreator PlatformsGoogle Adwords (Google Ads)Google AnalyticsGoogle Tag ManagerMeta Business SuiteMicrosoft AdsPinterest AdsReddit AdsSnapchat AdsTiktok AdsYoutube Ads
12 Days Ago
In-Office
New York, NY, USA
102K-150K Annually
Senior level
102K-150K Annually
Senior level
eCommerce • Analytics • Business Intelligence
Own and scale paid media across Google Search, LinkedIn, paid social, and retargeting. Manage audience targeting, creative and bidding tests, budget allocation, and measurement. Optimize campaigns to drive demos, MQLs, and pipeline, ensure attribution and UTM hygiene, and collaborate with Marketing Ops, Content, Brand, and Sales to grow paid acquisition ROI.
Top Skills: App Store AdvertisingConversion TrackingGoogle AdsLinkedin AdsPaid SocialRetargetingUtm

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account