As a Performance Marketing Specialist, you will develop and optimize paid media strategies that drive revenue growth and pipeline generation, focusing on advanced targeting, A/B testing, and collaboration with Sales.
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As a Performance Marketing Specialist, you will be responsible for scaling revenue through high-quality pipeline generation, with a strong emphasis on paid media strategy and execution. You will manage and optimize digital campaigns across platforms like Google Ads, LinkedIn Ads, Meta, Bing, and others, using advanced targeting and A/B testing to drive conversions and ROI.
Beyond channel execution, you’ll also support strategic ABM initiatives, helping craft media plans that focus on high-value accounts in close alignment with Sales. Your daily work will require constant collaboration with Sales leadership to ensure marketing is directly impacting SQL volume, velocity, and revenue outcomes. This is a role for someone who doesn’t just drive traffic, but drives measurable business impact.
Responsibilities:
- Develop and optimize performance marketing strategies across Paid Search, Paid Social, Retargeting, Influencers, Content Promotion, and Display Ads
- Plan and execute high-converting digital campaigns aligned with revenue goals, using A/B testing and data insights to boost conversion rates.
- Apply advanced audience targeting using customer data, demographics, and behavioral insights to increase campaign effectiveness.
- Monitor key metrics (CTR, CPA, ROAS, etc.) using analytics tools to guide real-time improvements.
- Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
- Partner with Product Marketing teams to craft compelling ads, landing pages, and messaging that drive engagement.
- Align closely with Sales to ensure marketing impact on SQL (Deal) generation and revenue targets.
- Support ABM programs and campaigns by tailoring media efforts to target strategic accounts with precision.
Requirements:
- Experience & Background
- 2+ years in Demand Generation, Paid Media, or Performance Marketing within high-ticket B2B SaaS.
- Proven track record in driving revenue, pipeline growth, and executing high-performing, measurable campaigns.
- Bachelor's degree in Marketing, Business, Engineering, or related field (advanced degree preferred).
- Ad Platforms (Hands-On):
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Campaign Manager
- Bonus: Experience with ABM platforms (e.g., Demandbase, 6sense, RollWorks)
- Bonus: Can build Ad rules/automation scripts or orchestrate campaigns via Google Ads API
- Performance Marketing & Analytics:
- Google Analytics (GA4), Google Tag Manager
- Looker Studio / Google Data Studio / Metabase
- CRM & Attribution: HubSpot, Salesforce, Segment, or similar
- Budgeting tools and cost model expertise: CPC, CPM, CPL, CPA
- Revenue & Attribution Focus
- Deep understanding of SQL conversion, CAC, ROI, and complex B2B sales cycles.
- Skilled in multi-touch attribution, conversion tracking setup, and aligning campaigns to revenue objectives.
- Able to manage and optimize monthly/quarterly paid media budgets and allocate spend by platform and goal performance.
- Project Management & Reporting
- Excellent project management abilities; capable of juggling multiple priorities and stakeholders.
- Experience creating custom dashboards and performance reports.
- Tech-Savvy & Data-Driven
- Proficient with GTM tools like Clay, ZoomInfo, and other enrichment/data platforms for scalable personalization and targeting.
- Comfortable with technical campaign builds and leveraging automation for efficiency.
Bonus Points:
- Google Ads and Google Analytics certifications.
- Experience with e-commerce performance marketing and optimizing for online sales.
- Proficiency in using marketing automation tools for campaign management and optimization.
- Previous experience with international or multilingual performance marketing campaigns
- SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
- Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
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