Personalization Manager

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role and Responsibilities

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology 

• Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives 

• Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement. 

• Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization. 

• Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns 

• Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences.  

• Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches.  

• Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target.  

• Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples.  

• Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts. 

Preferred Qualifications

•  2+ years product management experience, 3+ years in optimization & personalization with a proven track record of driving customer experience improvements 

• Understanding of database management and APIs 

• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required 

• Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required 

• Agency experience preferred but not required 

• Solid understanding of digital marketing & data reporting 

• Passion for the digital domain and use of technology to solve business problems 

• Ability to learn new technologies at high level to identify use opportunities 

• Experience with tag management systems and data layers 

• Experience working with Adobe Target and Adobe Analytics 

• Be self-motivated, responsive, professional, and dedicated to customer success 

• Fluent in English language and is able to lead client meetings and conversations