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About the Role
Attentive is seeking a Marketing Manager to join our Portfolio Marketing team. This role will be central to expanding our Voice of Market capabilities - gathering, analyzing, and distributing insights and recommendations to inform decision-making and support go to market strategies. This role requires a researcher mentality and a storytelling skill set, with an ability to turn data into insights. You will also need a willingness to dive into projects and challenges that aren’t fully defined, proactively deliver plans, and execute independently. To be successful, this role will partner cross-functionally with Product Management, Marketing, Sales, and Customer Success to help bring an understanding of the market to all aspects of our business.
What You'll Accomplish
- Voice of Market (VoM): Build and maintain a strategic POV on Attentive’s current and future position in the market. Combine insights from a range of internal and external sources, including customer calls, industry analysts, win/loss, and more. Create and update a comprehensive analysis of market shifts, competitor movements, and emerging opportunities. Support the distribution of insights, such as regular VoM readouts for an executive level audience, and customer newsletters.
- Market Trends: Stay on top of the latest macro, consumer, and industry trends. Distribute insights internally and partner cross-functionally to activate in GTM assets.
- Call-Listening Program: Establish a call listening program to develop deeper, real time insights into our customers and the market. Gather insights, and incorporate into VoM readouts. Evangelize the program across the Marketing organization.
- Narrative go-to-market: Support externalizing Attentive’s narrative, including program managing the quarterly ‘Beyond the Message’ webinar with Customer Marketing, and updates to core GTM presentations.
Your Expertise
- 3+ years research or analyst experience, such as market and/or competitive research and keeping up to date on industry trends
- 3-5 years working in product or portfolio marketing, or closely related space
- Experience required turning data into insights and presenting to internal and/or external stakeholders (technical and non-technical)
- Strong organizational skills are essential
- Familiarity with intelligence tools such as Gong and Klue, is a plus
- Experience working for a B2B SaaS-based technology company is a plus
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $125,000 - $155,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-AL1
Attentive New York, New York, USA Office
136 Madison Avenue, New York, NY, United States, 10016
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
