We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A day in the life:
The PR & Affiliate Specialist supports PR & Affiliate production for our client roster. This position is responsible for creating pitching materials and reporting to maintain account sentiment and performance. This person also supports creative campaign ideation and compelling media pitches that will build, maintain and grow a client’s reputation, credibility and brand awareness. This includes increasing clients overall media presence through securing authoritative media placements and brand, social, and unique affiliate partnerships.
Responsibilities:
- Drafting written materials such as bios, fact sheets, award submissions, agendas, and various client communications
- Monitoring press coverage for clients and competitors, and updating client-facing reports as needed
- Creating and updating media lists and ideating/researching relevant contacts for partnerships
- Support in developing and managing innovative affiliate marketing strategies using a full-funnel approach across TOFU, MOFU, BOFU, and unique affiliates
- Source paid placement and CPA increase opportunities, pitch to client, implement, and measure then report on the success
- Coordinating sample sends, gifting, and mailers to media, influencers, and celebrities
- Providing administrative support to teams, inclusive of coordinating schedules, assisting with special projects and events, organizing the drive, etc.
- Contributes regularly to creative brainstorms
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements:
- 1-2 years of affiliate and/or media relations experience
- Extremely strong attention to detail and follow through
- Extremely strong verbal and written communication skills for both client and internal communication
- Possesses strong foundation of media and influencer relationships and a firm understanding of all publications and columns relevant to the health, wellness, beauty, fitness and lifestyle verticals
- Ability to handle multiple projects simultaneously in a fast-paced environment under tight deadlines
- Passion for Affiliate & Public Relations with a keen creative eye
- Must be based in New York or the surrounding Tri-State Area, with the ability to serve as an on-the-ground representative for clients by attending media meetings, industry events, and affiliate activations as needed (hybrid flexibility).
Key Performance Indicators (KPIs)
- 100% hit on deadlines for monthly reporting, weekly reporting and other deliverables (requires 0 follow up)
- Has 0 errors in work (grammar, spelling etc.) with strong attention to detail; does not need AM or AD to review work
- Works autonomously on their assigned responsibilities
- 100% completion of Power processes each week Asana, 15five)
Most Important Things (MITs)
- PR and Affiliate Client Performance & Sentiment
- Building & Expanding a Strong Partner Network of Contacts
- Recruitment Champion and Affiliate Partner Relationship Management
- Identifies Affiliate Optimization Recommendations and Follows-Through
Benefits & Perks:
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
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