PR Specialist – Original Content (ScreenRant, CBR & Polygon)

This is a paid freelance, remote position.

ScreenRant, CBR, and Polygon are looking for a PR Specialist – Original Content to join our team! Together, these three brands represent some of the most trusted and widely read voices in entertainment, pop culture, and gaming media.
We're looking for a dynamic PR professional to amplify our original content and strengthen our presence across the entertainment industry.

Responsibilities

• Serve as the primary point of contact for talent booking across all original content series for ScreenRant, CBR, and Polygon.
• Build and maintain strong relationships with publicists, talent managers, studio PR teams and network contacts to secure high-profile guests for original content.
• Proactively pitch our original series to talent representatives, positioning ScreenRant, CBR, and Polygon as must-do stops for cast, creators, and talent doing press runs.
• Plan and coordinate guest bookings well in advance around film/TV release schedules, gaming launches and awards cycles.
• Negotiate and manage talent appearances, coordinating logistics with production and editorial teams to ensure smooth experiences.

• Develop and execute PR strategies specifically designed to grow the reach and prestige of our original YouTube series across all three brands.
• Identify and pursue opportunities for original series to be featured, mentioned, or promoted by studios, networks, and talent on their own channels.
• Ensure all embargo agreements and studio guidelines are strictly adhered to in collaboration with production teams.

• Cultivate and maintain relationships with PR contacts across film, TV and gaming to ensure ongoing access for original content needs.
• Ensure access from all relevant studios and projects across entertainment, gaming, and comics for interview and appearance opportunities.
• Establish and grow a network of publicist and studio contacts who prioritize our brands for talent availability during press cycles.

• Monitor the online conversation surrounding our brands and original content series, ensuring ScreenRant, CBR, and Polygon remain prominent voices in their respective spaces.
• Track performance and visibility of original series, flagging opportunities to increase reach through talent, partnerships, or PR pushes.
• Coordinate with social and video teams to maximize promotion of original content and guest appearances across X (Twitter), Instagram, Facebook, and YouTube.
• Create and manage a distribution list of industry contacts, influencers, and colleagues to amplify major original content releases and guest features.

• Previous experience in PR, talent booking, or entertainment communications
• An established network of publicist, studio, and talent management contacts across entertainment, gaming, and/or publishing
• Experience working with or alongside digital publishing or YouTube content production
• Strong, broad knowledge of pop culture spanning film and TV
• Exceptional organizational and communication skills with the ability to manage multiple bookings and deadlines simultaneously
• Comfortable working across multiple brands with distinct voices and audiences
• A proactive, relationship-first approach to outreach and talent engagement