Principal Product Designer - Loyalty & Credit (REMOTE)

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Welcome to Product Design at DICK’S Sporting Goods, where we specialize in delivering retail excellence along every aspect of the customer journey driven through Technology. Our mission focuses on crafting intuitive, easy-to-use products that span across our business. We are looking for a new team member who can enable human-centered practices that inspire, innovate, and deliver elevated experiences for our customers and products.

In this role, you’ll lead omni-channel experience design for the Loyalty & Credit Squad—shaping the full lifecycle (acquisition → onboarding → activation → earn/burn → servicing). Partnering closely with the business, product, and engineering, you’ll translate macro cultural and economic trends, business requirements, and athlete insights into simple, trusted member moments. The ideal candidate will be experienced in setting and articulating clear customer-centered vision to align partners and stakeholders and create exponential outcomes for both athletes and the DICK’S business. We’re looking for a high-impact individual contributor to frame opportunities, instrument outcomes, and orchestrate app, web, store, and partner journeys that lift enrollment, activation, repeat engagement, and lifetime value.

As a Principal Product Designer, you will lead the design efforts for highly complex initiatives that span across multiple portfolios and/or products. In this role, you enable the delivery of product experiences rooted in human-centered principles that support strategic priorities. Your influence and expertise enable you to promote the value of design as you continue to build partnerships in support of the initiative you are working on. As a design leader, you provide direct oversight in the organization and delivery of high-quality products within specific squads and product teams. Focus areas may include:

Omni Mindset
Thinking through the lens of omni-channel considerations across the end-to-end experience in co-creation with key business partners when designing digital and non-digital touchpoints. 

Journey Management
Working alongside the Experience Lead to ensure comprehensive journey documentation – inclusive of how we frame the journey and integrate this information within the lifecycle, macro, and micro journey framework.

Human-Centered Advocate
Expanding teammate understanding and application of human-centered design, stakeholder exposure and involvement to critical HCD activities, and finding creative ways to influence HCD across multiple products.

Evidence & Risk
Guiding teammates on how to avoid extensive research practices through design maturity; understanding that the nature of the evidence needed will parallel the nature of the risk presented to the customer and/or the business.

Discovery
Guiding teammates through a process rooted in problem solving frameworks, where they leverage mixed-methods research to support identification and understanding of users (and systems), journeys, and top problems.

Experimentation
Learning is a critical part of your management philosophy, which allows teams to create ways to validate the effectiveness of the experience pre-launch through experimentation, prototype testing, A/B testing, usability testing, and so forth.

Data-Driven
Guiding teammates on how to leverage mixed methods data insights to drive decision making.

Development
This is where everything comes together as your teams commit to delivering an end-to-end experience. Product designers leverage Homefield, our in-house design system, to communicate and pair with software engineers throughout the development process.

Feedback
You provide the appropriate forums to seek feedback and understanding amongst your teams, stakeholders, and leadership to aggregate and activate this feedback in meaningful ways.

Strategy & Leadership
You are expanding your capabilities in leadership by providing thought leadership when influencing strategy definition, planning, and activation within specific squads and product teams enabled through adoption of ways of working as part of the broader enterprise operating model. In addition, you will work directly with Group Product Designers to enable career development and growth opportunities for designers you work closely with.

Job Duties & Responsibilities

Leadership – How you expand your influence through strategy, decision making, and coaching

• Using evidence-based influencing skills

• Conducting stakeholder identification workshops and create stakeholder map by product

• Facilitating stakeholder engagement and interactions for HCD enablement

• Translating stakeholder knowledge into inputs to discovery

• Improving business proficiency through partnership with stakeholders

• Actively coaching and mentoring other product designers and cross-functional peers

• Coaching Product Design competencies, skillsets and profiles

• Being an active member in the community of practice

Strategy – How you understand and plan within a squad and product teams to solve customer problems and drive market impact

• Understanding the macro-level journey across the initiative and cross-team dependencies

• Ability to define end-to-end experiences across touchpoints, channels, and products

• Strong storytelling skill set

• Design Thinking methodologies

• Conducting and/or guiding research discovery to define problems

• Applying mixed methods research practices

• Identifying the right problems using problem discovery frameworks

• Prioritizing problems to be solved

• Testing and learning through lean experimentation

• Leveraging data and analytics to inform design strategy, in partnership with Data and Analytics partners

• Following industry trends and retail concepts that can inspire innovative product thinking

• Building partnerships with internal research teams (Athlete Insights, Data & Analytics, etc.)

• Understanding the macro-level journey across the program, and cross-team dependencies

• Effectively explaining 'why' discovery / experimentation are needed

• Defining the discovery strategy in support of the program

• Identifying new product opportunities within the portfolio

• Supporting the creation and implementation of the portfolio strategy

Execution – How you support and provide oversight to the design and delivery of solutions to our customers

• Collaborating with designers on product teams to deliver integrated experiences across the product ecosystem

• Utilizing visual design principles applied to UI design

• Demonstrating a customer-centric view into developing great product experiences and the ability to advocate on a customer's behalf

• Leveraging Homefield to create UI designs

• Participating in sprint planning to support research / design / development

• Gathering feedback to inform behavioral trends

• Monitoring metrics to understand usage trends

• Building discovery objectives and goals in collaboration with key stakeholders

• Combining quantitative + qualitative data to tell the story of the product

• Improving data proficiency through partnership with the D&A team

QUALIFICATIONS:

Candidates for this role should have:

• Advanced understanding of Product Design

• Understanding or experience with Service Design and/or Experience Design a plus

• Experience defining journey maps and/or service blueprints to define end-to-end customer experiences spanning multiple products, channels, and teams

• Superior knowledge and application of Scrum, lean Product Management and human-centered design practices

• Success in defining cohesive research and design strategies

• Expert written and verbal comm skills that result in effective relationship building

• Effective management, facilitation and collaboration skills to drive alignment across organizational peers and complex stakeholder groups

• Proven ability to influence cross-functional teams & senior leadership stakeholders without formal authority

• Experience with enterprise projects or highly complex strategic initiatives across multiple portfolios, products, and channels

• Success in defining short- & long-term strategies, visions & launching excellent products

• Curious attitude and desire to learn

• Superior knowledge and application of problem-solving frameworks/methodologies

• Understanding of software development lifecycle

• Ability to coach teammates on complex problem-solving frameworks, concepts or methodologies

• Can quickly and effectively resolve conflict

• Can effectively provide decision making as a service

• An ability to advocate for research and Design Thinking practices at all levels

• Demonstrated coaching techniques to enable teammates without direct management responsibilities

• Ability to cross-functionally organize, motivate and mobilize teams towards working on a common goal

• Indirect or direct management experience, leading a group of teams towards the same goal

• Portfolio of work, demonstrating a human-centered design process

This is a fully remote position.

This role is not eligible for immigration sponsorship.

#LI-KF1

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!