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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
About the Role
We’re looking for a Principal Product Manager to lead one of our most strategic initiatives: building a suite of features to help people determine what to do with their money in order to achieve their financial ambitions. This role is about making big, complex financial questions simpler and easier to action for our Members to – things like determining whether to pay down debt or save more, understanding the best next-step for available cash, understanding how to spend today without jeopardizing future expenses, and more.
As a product leader in our organization, you will be expected to inspire with your vision/roadmap, set ambitious goals, be gritty, and be accountable to results. You’ll also work across all functions (data science, design, engineering, business, etc) to build something that’s intelligent, trustworthy, and truly useful in SoFi’s quest to help Members Get Their Money Right.
What You'll Do
- Refine and develop strategy, roadmap, and deliverables to help identify and optimize available cash, spanning short-term recommendations and long-term financial planning.
- Build systems that synthesize real-time financial data (income, spending, goals, obligations) to drive personalized recommendations and actions.
- Design and build low-/no-friction flows that enable users to take actions (e.g. move money, adjust goals).
- Collaborate with Data Science and Engineering to design and iterate on decision engines that balance automation with user control.
- Develop a clear understanding of regulatory considerations, especially around money movement and advice.
- Lead experiments to validate hypotheses and measure impact on key outcomes like financial health, user confidence, and engagement.
- Champion customer needs with deep empathy for pain-points and trust signals.
- Influence broader company strategy around financial guidance and AI-driven financial tooling.
What You’ll Need:
- 8+ years of product management experience, ideally with consumer fintech, personal finance, or intelligent assistant products.
- Experience building data-driven products with intuitive, user-friendly interfaces.
- Deep understanding of consumer financial behavior, especially in budgeting, saving, or liquidity management.
- Strong technical fluency and ability to collaborate with data scientists and engineers on modeling, optimization, and automation.
- User-first mindset with excellent product intuition and obsession for delivering real value.
- Exceptional communication and cross-functional leadership skills.
- Comfort navigating ambiguity, tradeoffs, and evolving constraints.
Nice to have:
- MBA
- Experience working with LLMs or generative AI
SoFi New York, New York, USA Office
Our New York office, located in the meat-packing district, provides an open work environment and is a hub for our finance teams. Our large conference, flexible work spaces, huddle rooms, and shared community areas allows our teams to openly collaborate while looking at some spectacular views.
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