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Actian

Principal Product Marketing Manager, Data & BI

Reposted 20 Hours Ago
Remote
Hiring Remotely in US
Senior level
Remote
Hiring Remotely in US
Senior level
The Principal Product Marketing Manager will lead go-to-market strategies for a Business Intelligence platform, focusing on new customer acquisition and retention for databases, while contributing to AI narratives and cross-sell expansion.
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About Actian 
 
Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).
 
We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. 
 
About the Role 
 
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.  
 
Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell.
 
The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.  
 
If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. 

Responsibilities:

    Business Intelligence (Net New Acquisition) 

    • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs 

    • Lead go-to-market for product launches from bill of materials through sales enablement 

    • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms 

    • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts 

    • Create sales plays and campaigns that drive adoption and pipeline impact 

    • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights 

    • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input 

     

    Actian Databases (Retention & Renewal) 
     

    • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays 

    • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities 

    • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time 

    Cross-Portfolio 

    • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines 

    • Create messaging and content for cross-sell expansion programs within the Actian portfolio 

Requirements:

    • 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories 

    • Experience marketing a BI or analytics product directly  

    • Background marketing to analytics teams, data engineers, and application developers 

    • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations 

    • Experience with open-source communities, free trials and product-led growth models 

    • Hands-on experience with AI tools and workflow automation (we pay attention to this) 

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