Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
The Realtor.com® News & Insights is on a mission to become the #1 destination for real estate news in the United States—and we’re just getting started. Reaching millions of readers each month, our platform delivers trusted reporting and essential insights that shape how people think about home, housing, and the market. Now, we’re looking for a visionary Principal Product Manager to help us reimagine how people discover, engage with, and rely on the news—by expanding our reach, growing our audience, and building smarter, more dynamic experiences that meet readers where they are.
About the Role
We’re looking for a bold, strategic, and collaborative Principal Product Manager to lead the charge on growing and deepening our news audience across web and mobile. In this role, you’ll reimagine how millions of readers discover, register, and return to the News & Insights platform—transforming first-time visitors into loyal and high-value readers.
You’ll own the full activation funnel, crafting seamless, engaging journeys that bring users back again and again. Working hand-in-hand with editorial, design, engineering, and marketing teams, you will find creative solutions to ensure our journalism integrates seamlessly and compliments our core experiences. You will also help ensure that our journalism reaches more people and delivers measurable value at every step of the user journey.
This role sits at the heart of our audience growth and retention strategy, but it’s also about unlocking new business potential. You’ll build systems that not only boost engagement, but also drive revenue through content syndication and intelligent monetization strategies, expanding our reach beyond our own platform.
This is a high-impact opportunity for a product leader who’s passionate about media, obsessed with user experience, and ready to help shape the future of how real estate news is delivered and consumed. This role reports to the VP, Editorial and Content.
What You’ll Do:
- Lead the vision, strategy, and execution for engagement experiences across platforms
- Define and maintain a platform roadmap that aligns with company-wide goals and priorities
- Develop and maintain product roadmap, and manage engineering priorities
- Develop onboarding flows and personalized entry points that introduce new users to our editorial voice and value proposition
- Define and iterate on core engagement mechanisms like push notifications, email preferences, user accounts, and personalized feeds
- Collaborate closely with newsroom leaders to ensure product experiences align with editorial goals and reader needs
- Partner cross-functionally with marketing, data, engineering, and design to drive KPIs like registered users, engaged time, and subscriber conversion Use a mix of user research, experimentation, and analytics to prioritize features and measure success
- Serve as a key product voice in internal conversations about growth, audience strategy, and loyalty
- Identify and prioritize future-facing opportunities, with a focus on AI and automation to deliver high-quality journalism at scale
How We Work:
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What You Bring:
- 12+ years in product management, with at least 5 years focused on consumer-facing experiences—preferably in media, journalism, or content platforms
- Education: Bachelor’s degree required in Computer Science, Engineering, Business, or related field and/or equivalent experience.
- Strong business acumen, with a record of driving business growth through product and technology
- Proven success leading cross-functional teams in delivering mobile and web products at scale
- Experience driving engagement and retention through data-informed product development
- Experience in working with AI, writing content at scale and video
- A collaborative spirit and comfort working with editorial stakeholders, newsroom workflows, and mission-driven goals
- Strong product instincts, an iterative mindset, and a passion for delivering meaningful experiences to diverse audiences
- A bias for clarity, simplicity, and measurable impact
- You move with urgency, while maintaining standards and staying aligned with the company’s long-term vision.
How We Reward You:
Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
Realtor.com New York, New York, USA Office
New York, NY, United States
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