Product & Content Marketing Lead

About the Role

Excited to take on a founding product & content marketing role that will redefine how WeWard positions itself to the world? As a Product & Content Marketing Lead, you will be pivotal in bridging what we’re building with whom we’re building it for, by crafting powerful narratives and precise positioning. This role focuses on enhancing product adoption and audience engagement, both inside and outside the app.

Reporting directly to Yves, our CEO, and collaborating with dynamic stakeholders across Paris and New York, you will be instrumental in delivering marketing strategies that align with our mission to make WeWard the premier walking app worldwide.

Responsibilities

Showcase App Features

• Craft and execute innovative marketing strategies that clearly communicate our product’s features and benefits, across both existing users and prospect.
• Leverage customer insights, stay on top of market trends, and make the most of news cycles and trends to boost product adoption and succes.
• Refine content and copy across all communication channels to create a timely and consistent narrative that attracts and retains users.
  We’re counting on you to spark a walking frenzy with WeWard through your data-driven and creative marketing strategies!

Power External Comms

• Elevate and effectively position WeWard’s brand across multiple channels, including app stores and our website.
• Oversee social media and press communications by managing dedicated teams to ensure cohesive and impactful messaging that resonates with our audience. 
• Forge visibility partnerships, participate in events, and seek award opportunities to solidify our market positioning.Your mission is to propel WeWard to the top spot as the world’s favorite walking app!

Creative spirit

You’ll need to harness out-of-the- box thinking that sets the tone for innovation and originality in our marketing efforts. Your role demands that you push the boundaries to develop persuasive narratives that not only stand out in a crowded market but also connect emotionally with users, encouraging them to engage more deeply with our app.

User empathy

Meticulously analyzing user feedback, market trends, and engagement metrics is key to inform and refine marketing strategies.
Your ability to put yourself in our users’ shoes will guide you in crafting relevant and impactful marketing materials that make users feel valued and motivated.

People nurturing

Lead and mentor a talented and gritty team of 4, including 3 in Community Management and 1 in Press/Comms
Hire, train, and develop a high-performing product marketing team!

You’re the perfect match if you have…

🚀 5+ years in impactful product marketing roles, crafting category-defining marketing strategies and campaigns
📱 A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this rapidly-evolving landscape
📊 An analytical mind, finding joy in leveraging data-driven insights to take strategic action
💡 A creative spirit, always bubbling with groundbreaking ideas.
✨ A startup soul, hungry to make an indelible mark on a dynamic team.

What we offer

💰 Top tier earnings
Dive into a role offering a competitive salary range, with bonuses and stock options. Your hard work doesn’t just earn you a paycheck; it builds your stake in our mutual success.

🩺 100% covered health insurance
We’ve got you and your family’s health fully covered with Aetna. This includes Dental and Vision. At WeWard, your wellbeing is a priority, not an afterthought.

💪 Global work culture
WeWard offers at least one visit per year to get chances to work from our stylish Paris office, blending cultural diversity with professional growth.

🧑‍💻 Work-Life balance
Work remotely up to 2 days per week. Take advantage of a flexible remote work policy that blends in-office collaboration in our downtown New York City office with a home-based focus.

🏝️ 25 days of PTO + federal holidays
We believe in working hard and recharging harder. Enjoy our generous Paid Time Off policy that empowers you to take the breaks you need, when you need them.

🚌 Commuter benefits
We utilize pre tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort.

👉401k Plan
With a 2% employer match, 2 years graded vesting.

Recruitment Process

• Initial calls with HR Manager, the CEO and two members of the executive committee
• A case study followed by a 1-hour debrief with the CEO and two members of the executive committee
• A meet-and-greet with two direct reports

🏡 We conclude this process with a visit to our New York offices to introduce you to the other members of the team, and if everything goes well.. Welcome to the team!

_{TOGETHER, MAKE MORE PEOPLE WALKING, THE WORLD OVER}