Product Marketing Director

| Remote
Employer Provided Salary: 127,000-271,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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GoodRx is America's healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
We are looking for an experienced Product Marketing Director to join our growing Integrated Marketing team and play an important role in defining and communicating the organization's value proposition and differentiators across our suite of products. This is a hands-on role working across several cross-functional teams. You'll partner closely with GoodRx Product and Engineering to effectively communicate and deliver high value products to market in order to generate revenue across our awareness (media) and access products that leverage our core, health and provider platforms. This role will report to the VP, Marketing Manufacturer Solutions.
Strategic GTM Development: Partner with the Strategy and Product teams on specific development roadmaps and translate the technical details and features into benefits. Develop comprehensive GTM plans that support the product development timeframes. For new products and features, develop the go-to-market strategy and orchestrate the cross-functional execution plan to achieve business goals.
Product positioning and messaging: Perform value proposition analysis, gain internal & external alignment with key stakeholders, and then work to bring that messaging, including data & proof points, to life across all creative & respective customer segments. Continue to test and optimize messaging.
Identify engaging & informative content we need to build on our products including whitepapers, case studies & product collateral
Voice of the Customer: Be the expert on our target audience(s). Understand who they are, what they need, what competitive solutions they have available to them, how we fit in, and how to effectively communicate our value propositions directly to them.
Consumer Insights: Help to uncover new research needs to better understand our consumers. This includes qualitative and quantitative testing, as well as conducting ongoing A/B tests on product positioning and messaging.
Performance Management: Be an expert on your product lines performance and map GTM program success. Leverage those learnings to identify new opportunities for product development.
Team Development: Build and scale the product marketing team with best practices to increase impact and stay-ahead of business needs.

  • Develop/own clear and compelling positioning and messaging for our media and access products / solutions that resonate with the respective customer segments
  • Collaborate with cross-functional teams to ensure alignment between product features and customer needs
  • Coordinate and execute product launches - specs, training, objection handling
  • Content: engaging and informative content, including whitepapers, case studies, and product collateral
  • Manage competitive intelligence gathering and reporting in conjunction with Strategy team
  • Work closely with the sales team to provide them with the necessary tools, training, and materials to effectively communicate product value propositions
  • Gather feedback and insights from customers to continuously improve products and services

Skills & Qualifications:

  • 12+ years of related experience with a Bachelor's degree; or 8 years and a Master's degree
  • Ability to identify target market segments, understand customer needs, and develop strategies to position the company as a trusted and innovative industry partner.
  • Customer-centric - With a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer
  • Results & Detail Oriented - Maintaining a keen eye on the overall user experience across various platforms is ideal
  • Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content
  • Organized - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of projects status and proactively reporting out as needed
  • Collaborative - Exceptional ability to work cross-functionally with the power to influence across department

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$169,000.00 - $271,000.00
New York Office:
$155,000.00 - $249,000.00
Santa Monica Office:
$141,000.00 - $226,000.00
Other Office Locations:
$127,000.00 - $203,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit .

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Technology we use

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40 W 25th St , New York , NY 10010

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.


Vice President, People

What projects are you most excited about?

The GoodRx Above & Beyond Pharmacy Awards. Pharmacy professionals have been the unsung heroes of the pandemic. GoodRx understands how crucial pharmacists are to medication affordability and accessibility. The awards were a cross-functional effort and I'm proud of the work that the team pulled together to amplify the work of pharmacy professionals.


Director, HCP Marketing

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!


Senior Director, Analytics

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

At GoodRx, we recognize the important role benefits play in helping our employees and their families live healthy, productive lives and plan for the future. That’s why we’re proud to offer a valuable, comprehensive benefits package to advance their physical, financial, and emotional well-being. From robust medical, dental, and vision benefits and access to mental health resources to a matching 401k plan with access to financial advisors, GoodRx offers benefit options to help employees thrive at work, at home and in our community!

Volunteer in local community
Partners with nonprofits
GoodRx partners with non-profits National Association of Free and Charitable Clinics for Medication Assistant programs and local organizations to organize Community Health Pop-up events
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Employees can contribute annually to their FSA and Dependent Care FSA
Disability insurance
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
GoodRx partners with ModernHealth and provides free access to therapy, coaching, and a library of mental health resources
Financial & Retirement
401(K) matching
GoodRx 401(k) retirement plan matches up to 4%, with immediate vesting for matched contributions
Company equity
Performance bonus
Child Care & Parental Leave
Generous parental leave
GoodRx provides 4 months for the primary parent and 3 months for parent partners
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
GoodRx has a fully stocked kitchen including unlimited snacks, beverages and an amazing onsite Barista!
Company-sponsored happy hours
Happy Hour every Thursday in our very own Speakeasy Bar!
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
GoodRx offers a subsidized membership to ClassPass or local gyms TriFit Club in Santa Monica and Fitness SF in San Francisco
Professional Development
Job training & conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

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