Product Marketing Director

HICX is a leading worldwide provider of enterprise SaaS solutions for digital supplier management. Learn more about HICX. HICX helps Global 5000 companies to organize and manage their supplier data.

The HICX Supplier Management platform enables businesses with thousands of suppliers to efficiently on-board and manage the end-to-end lifecycle of all suppliers, and to find, re-use and maintain supplier data and information across any spreadsheet, app or system. High quality supplier data is essential to digital transformation and the key to becoming customer of choice for all suppliers. Some of the world’s largest companies, in a wide range of industries, trust HICX for the management of their supplier data; these include BAE Systems, Mondelez, Baker Hughes and EDF Energy.

Product Positioning & Messaging

• Define and refine HICX's positioning in the competitive supplier management landscape

• Develop compelling messaging that differentiates our platform from competitors
• Create value propositions tailored to different buyer personas across enterprise organisations
• Own competitive intelligence and win-loss analysis programs to continuously sharpen our market position

Go-to-Market Strategy & Execution

• Partner with sales leadership to develop and execute GTM strategies for new product launches and market expansion
• Build sales enablement materials including pitch decks, battle cards, ROI calculators, and MEDDIC-aligned tools
• Develop customer evidence programs including case studies from key accounts
• Design and implement pricing and packaging strategies
• Enable our growing sales organisation with tools and training to effectively articulate value throughout enterprise sales cycles
• Support demand generation and content marketing campaigns.

Market Intelligence & Strategy

• Conduct market research to identify trends in supplier management and procurement technology
• Analyse customer needs across different industries and geographies
• Provide input on product roadmap based on market demands and competitive dynamics
• Track and report on key metrics including pipeline contribution, win rates, and competitive displacement

Cross-functional Leadership

• Collaborate with product management to ensure market requirements inform product development
• Partner with the BDR function to improve outbound messaging and targeting
• Work with professional services to identify upsell opportunities and improve services margins
• Support customer success in developing expansion strategies within existing accounts

• 8+ years of product marketing experience in B2B enterprise software, preferably in procurement, supply chain, or ERP-adjacent technologies
• Proven track record of driving revenue growth in companies targeting Global 5000 enterprises
• Experience with complex, high-ACV enterprise sales cycles
• Strong understanding of SaaS metrics including CARR, Rule of 40, and pipeline coverage ratios
• Demonstrated success in competitive positioning and displacement strategies
• Experience working with PE-backed software companies and understanding of growth expectations
• Familiarity with AI tools for product marketing or competitive intelligence
• Excellent  communication and presentation skills.
• Strategic mindset with a focus on execution.

Benefits:

UK:

• Performance based pay tied to revenue and growth targets
• Work from anywhere within UK - we are a fully remote company. We have a London Office for UK-based employees who wants a change of scenery.
• Private health insurance.
• Flexible PTO - We offer 25 days of paid holiday per year + England Bank Holidays.
• Connect and socialize with the team during our company socials and off-site events.
• Competitive Pay and Benefits package include equity.
• Work with a diverse, international team.

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