Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
We're looking for a Product Marketing Lead to own the go-to-market strategy for our first-party agent products—Claude.ai and Claude Code—the products that are defining how enterprises adopt AI to empower employees and transform productivity. This is a portfolio leadership role: you'll shape positioning, drive launches, and ensure our agent products work together as a cohesive offering that wins in the enterprise market.
This role sits at the intersection of product strategy and commercial execution. You'll partner deeply with Product to shape roadmaps based on market insights, with Sales to arm them with the narratives and tools they need to win, and with Marketing to amplify our story across every channel. If you've led product marketing for platform businesses, understand how to manage a portfolio of products that serve different user needs, and thrive in fast-moving environments where you can shape the trajectory of an entire business, this role is for you.
Responsibilities- Manage the PMM teams that own the end-to-end go-to-market strategy for Claude.ai and Claude Code, from positioning and messaging to launch execution and sales enablement
- Develop and maintain a unified portfolio narrative that articulates how our agent products work together to serve enterprise needs
- Drive product launches that generate market momentum, from flagship releases to incremental feature updates
- Build deep market intelligence capabilities—understanding competitive dynamics, buyer needs, and emerging use cases—and translate insights into product and positioning recommendations
- Create sales enablement programs that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
- Partner with Product to influence roadmap priorities based on market feedback and competitive positioning
- Collaborate with demand generation and brand marketing to amplify product narratives across channels
- Establish and track success metrics that tie product marketing efforts to pipeline, revenue, and adoption outcomes
- Build relationships with key customers and prospects to gather insights and develop reference programs
- Have 10+ years of product marketing experience, with significant time spent on enterprise software or platform products
- Have led product marketing for a portfolio of products and understand how to create coherent narratives across multiple offerings
- Possess strong commercial instincts—you understand enterprise sales cycles, buyer journeys, and what it takes to win competitive deals
- Excel at crafting positioning and messaging that resonates with technical and business audiences alike
- Have a track record of successful product launches that drove measurable business impact
- Can operate at both strategic and tactical levels—comfortable setting vision and rolling up your sleeves to ship
- Thrive in cross-functional environments and have experience influencing product roadmaps through market insights
- Are energized by ambiguity and moving fast in a rapidly evolving market
- Experience marketing AI/ML products or developer tools to enterprise buyers
- Background in both platform and application product marketing
- Experience building product marketing functions or teams from early stages
- Track record of marketing products in highly competitive, fast-moving markets
- Familiarity with enterprise productivity tools, developer workflows, or AI agents
- Experience working closely with sales teams on strategic deals
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process
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