Develop and execute go-to-market strategies for new products in the SaaS space, focusing on messaging, sales enablement, and market insights.
Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets.
We deliver an integrated solution that brings together four core product categories:
Marketing which automates customer communications and campaigns
Operations which handles scheduling, billing, and reporting
Member Experience which offers websites, mobile apps, and self-service check-in systems
AI Assistants which provide automated customer support and sales inquiry management
Key Responsibilities:
- Go-To-Market Strategy: Develop and execute launch plans for new products, features, and updates, including messaging, positioning, pricing, and enablement materials.
- Product Messaging & Positioning: Craft compelling product narratives that resonate with fitness studios and gyms, differentiating Kenko in the competitive SaaS market.
- Sales Enablement: Equip sales teams with the tools, playbooks, and collateral needed to communicate product value effectively and drive conversions.
- Market & Customer Insights: Conduct research on market trends, customer needs, and competitor strategies to inform product and marketing decisions.
- Content Leadership: Collaborate with content and design teams to create impactful case studies, blogs, videos, and presentations that highlight product benefits and customer success stories.
- Metrics & Analysis: Define KPIs, track performance of marketing campaigns, and provide actionable insights to optimize adoption and growth.
- Cross-Functional Collaboration: Partner closely with Product, Customer Success, Sales, and Marketing teams to align on messaging, campaigns, and strategy.
Qualifications:
- 4–7 years of product marketing experience in SaaS or technology-driven B2B environments.
- Strong understanding of product positioning, messaging, and go-to-market strategies.
- Excellent communication and storytelling skills for both internal and external audiences.
- Experience enabling sales teams with tools, collateral, and product training.
- Analytical mindset with experience tracking and interpreting marketing performance metrics.
- Ability to thrive in a fast-paced, collaborative startup environment.
Preferred:
- Experience in SaaS products for fitness, wellness, or SMB markets.
- Familiarity with CRM, marketing automation tools, and analytics platforms.
Why Join Kenko?
- Work with a passionate, fast-growing team shaping the future of the fitness industry.
- Opportunity to influence product direction and marketing strategy.
- Competitive compensation, benefits, and potential for career growth.
Our history and background
The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.
At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.
We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.
Top Skills
Analytics Platforms
CRM
Marketing Automation Tools
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