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We’re looking for a passionate and seasoned Product Marketing Manager to join the Spotify for Artists Marketing team in New York — a cross-functional group dedicated to helping artists and their teams thrive. You’ll help craft the products we build for artists, labels, managers, and music marketers. And you’ll bring these products to market to improve their impact. Ultimately, you’ll be a key part of a team reimagining the way artists and their teams leverage the Spotify platform, share their art, and build their careers.
Central to the Spotify for Artists vision is the development of campaign tools for artists and labels powered by Spotify’s deep knowledge of listener preferences and behaviors. We’re building a suite of products to help music marketers reach listeners and fans with creative, engaging, and performant tools like Marquee, Showcase, and Discovery Mode. As a Product Marketing Manager, this role will shape the vision and narrative around these products.
What You'll Do
- Own the go-to-market strategy and ongoing release cadence for flagship products for artists and their teams from ideation to launch and adoption.
- Collaborate with our Product teams on developing new products, including product value proposition, communication strategy, naming, and pricing.
- Work closely with our Sales and partner-facing teams to bring products to market thoughtfully.
- Develop marketing programs & campaigns to drive product engagement in partnership with the wider Spotify for Artists Marketing team.
- Lead thinking and analysis to help us better understand artists’ needs and the competitive landscape in close partnership.
Who You Are
- You have 5+ years experience in product marketing for a media or tech company.
- You have worked with cross-functional teams such as product management, design, research, and sales functions.
- You have experience influencing product development and product strategy.
- You’ve launched and driven adoption for new products and services, owning and achieving key KPIs.
- You’re a great communicator with experience conveying ideas to end users and engineering teams alike.
- You’re comfortable developing marketing strategies and campaigns using both quantitative and qualitative insights.
- You have strong personal organization and project management abilities.
- Preferred: Experience in the music industry, experience with advertising tools
Where You'll Be
- This role is based in the United States.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
The United States base range for this position is $102,981-$147,116 equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Spotify New York, New York, USA Office
4 World Trade Center, New York, NY, United States, 10007
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
