Develop and execute go-to-market strategies for cloud data protection products. Own positioning, messaging, product launches, competitive intelligence, customer and market research, sales enablement, and product marketing content. Partner cross-functionally with Product, Engineering, Sales, Solutions, Customer Success, and Marketing to translate complex technical capabilities into compelling customer value and drive awareness, pipeline, and engagement.
About Eon
Eon is redefining what cloud data protection can be. Founded by the team behind CloudEndure, Eon is building a new category around protecting, managing, and unlocking the value of enterprise backup data.
We work with some of the world’s largest companies to make their cloud backup and recovery data more accessible, searchable, secure, and AI-ready. With $500M raised from leading investors including Sequoia, Lightspeed, Greenoaks, BOND, and Elad Gil, Eon is at an exciting stage of rapid growth.
We’re looking for a smart, technical, and forward-thinking Product Marketing Manager to own product marketing for Eon’s Data Protection business.
You’ll have end-to-end responsibility for how Eon Data Protection goes to market, from positioning and messaging to launches, competitive strategy, sales enablement, and customer insights. You’ll work closely with engineering, sales, customer success, and marketing to turn complex technical capabilities into clear, differentiated stories for highly technical cloud infrastructure, security, and data protection audiences.
This is a high-ownership role on a growing marketing team. You’ll operate independently, become deeply embedded in the product and market, and help shape how Eon competes and grows.
Key Responsibilities:
You’ll have end-to-end responsibility for how Eon Data Protection goes to market, from positioning and messaging to launches, competitive strategy, sales enablement, and customer insights. You’ll work closely with engineering, sales, customer success, and marketing to turn complex technical capabilities into clear, differentiated stories for highly technical cloud infrastructure, security, and data protection audiences.
This is a high-ownership role on a growing marketing team. You’ll operate independently, become deeply embedded in the product and market, and help shape how Eon competes and grows.
Key Responsibilities:
- Own product marketing end to end for Eon Data Protection, including positioning, messaging, launches, competitive strategy, sales enablement, and go-to-market execution.
- Translate complex capabilities across cloud infrastructure, backup and recovery, ransomware resilience, identity, and data security into clear, differentiated customer value.
- Work directly with engineering to deeply understand the product, architecture, roadmap, and technical differentiation, and turn that understanding into strong market-facing narratives.
- Build a deep understanding of customers, buyers, and the market through customer conversations, sales feedback, research, and competitive analysis.
- Partner closely with a fast-growing sales organization to develop pitch decks, competitive guidance, battlecards, objection handling, training, demo narratives, and other customer-facing assets.
- Use data, customer feedback, win/loss insights, and market signals to continuously improve positioning and go-to-market strategy.
- Use AI-native tools across research, competitive intelligence, content development, analysis, experimentation, and automation.
Qualifications:
- 6+ years of B2B product marketing experience, ideally in data protection, cybersecurity, cloud infrastructure, databases, developer infrastructure, or AI infrastructure.
- Experience independently owning product marketing for a technical product or product line.
- Strong technical foundation, with the ability to work directly with engineers and quickly understand product architecture and differentiation.
- Experience positioning and marketing complex products to highly technical audiences such as infrastructure, platform engineering, security, SRE, cloud, or data teams.
- Proven track record of launching and positioning technical B2B products in competitive markets.
- Excellent written and verbal communication skills, with the ability to simplify complex technical concepts without losing substance.
- Experience working cross-functionally with engineering, sales, customer success, and marketing teams in a fast-moving environment.
- Hands-on experience using AI-native tools such as Claude, Claude Code, ChatGPT, OpenAI Codex, or similar tools to improve research, analysis, content creation, automation, or other parts of your workflow.
- Strong curiosity about how AI is changing technology markets and modern product marketing.
- Self-motivated, highly collaborative, and comfortable operating with significant autonomy in a fast-paced startup environment.
The annual base salary range is $155,000 - $190,000. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is just one component of our Compensation Philosophy. Variable/Bonus Compensation & Equity Incentives align with individual and company performance."
💸Equity Participation (RSUs!)
💰401K match
🍼Paid Parental Leave
🏥Generous benefits including medical, dental, and vision options available to you
🏢Vibrant office with meals, happy hours, employee events, and volunteer days
💻Home office setup and culture events for remote employees
We’re committed to creating a culture of inclusion and equality – across race, gender, sexuality, and disability – where innovation and growth thrive, every voice is heard, and everybody belongs.
Eon.io New York, New York, USA Office
New York, New York, United States
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Develops messaging, content, go-to-market strategies, and integrated campaigns for Cloudflare One’s cloud and AI security products. Conducts market research, customer interviews, and segmentation analysis; partners with product, sales, engineering, analyst relations, and marketing teams; enables sales positioning; launches new services; and uses AI to automate research and content workflows.
Top Skills:
AICloud SecurityCloudflare OneIt SecuritySaseZero Trust
Fintech • Mobile • Software • Financial Services
Own engagement and retention marketing for Checking and Savings, focusing on deposit and direct deposit growth, balance retention, account utilization, churn reduction, and dormant-member reactivation. Develop segmentation, audience targeting, promotions, lifecycle campaigns, product-led experiments, and measurement plans. Partner with product, engineering, data science, creative, finance, legal, and compliance teams to launch and optimize campaigns and offers.
Top Skills:
Business Intelligence ToolsSQLTableau
Fintech • Payments • Financial Services
Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, buyer research, segmentation, and packaging for Spade’s financial data and AI platform. Build the product marketing function from scratch while partnering closely with product, sales, executives, founders, enterprise sellers, and customers. The role requires hands-on B2B product marketing experience, fintech or financial services expertise, technical product positioning, AI system development, enterprise launch experience, and exceptional writing.
Top Skills:
AI
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
