FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel is seeking a customer-centric Product Marketing Manager to join a newly formed product marketing team. This is an exciting opportunity to bring both industry and functional expertise to influence the entire product lifecycle. The Product Marketing Manager for Beeswax will focus on FreeWheel's solution for powering automated buying for programmatic media buyers and their platform partners . In this position, you will specialize in deep understanding of the advertising industry technology, personas, and ecosystem to devise and execute Beeswax's go-to-market and launch strategies. You will work cross-functionally, unifying and motivating peers from different teams (e.g., product, revenue, services). You must understand advertising buying audiences and their needs and be able to turn market, consumer, product, and competitive inputs into insights. This opportunity offers the right candidate a chance to influence the positioning around key products in the FreeWheel portfolio and drive the future of the video advertising industry.
Job Description
Requirements:

• 5+ years of experience in product marketing or related roles and ad-tech experience, preferably on the buy-side, programmatic proficiency a must
• Ability to conduct market and customer research to gather insights and assess market opportunities
• Critical thinker with strong writing, communication, presentation development, and delivery skills
• Strong storytelling skills, with excellent written and verbal communication
• Ability to link product launches to organizational campaign themes and goals
• Can live and breathe the journey of the advertising industry as it transforms

Responsibilities:

• Develop and execute go-to-market strategies and launch plans for Beeswax and achieve alignment across the organization
• Develop understanding of the buying audience for the organization by conducting research and gathering insights about target personas, buyer needs, and the purchasing decision process for Beeswax's products
• Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs
• Collaborate in market segmentation and targeting exercises in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
• Create and socialize product-level documents, including market requirements, positioning map, go-to-market plan, etc.
• Support reporting on the performance of Beeswax's portfolio through the lens of the client segments

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years