Comcast Advertising
Comcast Advertising helps brands connect with their audiences using advanced data.

Product Marketing Manager (Beeswax)

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Employer Provided Salary: 106,584-159,876 Annually
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FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel is seeking a customer-centric Product Marketing Manager to join a newly formed product marketing team. This is an exciting opportunity to bring both industry and functional expertise to influence the entire product lifecycle. The Product Marketing Manager for Beeswax will focus on FreeWheel's solution for powering automated buying for programmatic media buyers and their platform partners . In this position, you will specialize in deep understanding of the advertising industry technology, personas, and ecosystem to devise and execute Beeswax's go-to-market and launch strategies. You will work cross-functionally, unifying and motivating peers from different teams (e.g., product, revenue, services). You must understand advertising buying audiences and their needs and be able to turn market, consumer, product, and competitive inputs into insights. This opportunity offers the right candidate a chance to influence the positioning around key products in the FreeWheel portfolio and drive the future of the video advertising industry.
Job Description

  • 5+ years of experience in product marketing or related roles and ad-tech experience, preferably on the buy-side, programmatic proficiency a must
  • Ability to conduct market and customer research to gather insights and assess market opportunities
  • Critical thinker with strong writing, communication, presentation development, and delivery skills
  • Strong storytelling skills, with excellent written and verbal communication
  • Ability to link product launches to organizational campaign themes and goals
  • Can live and breathe the journey of the advertising industry as it transforms


  • Develop and execute go-to-market strategies and launch plans for Beeswax and achieve alignment across the organization
  • Develop understanding of the buying audience for the organization by conducting research and gathering insights about target personas, buyer needs, and the purchasing decision process for Beeswax's products
  • Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs
  • Collaborate in market segmentation and targeting exercises in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
  • Create and socialize product-level documents, including market requirements, positioning map, go-to-market plan, etc.
  • Support reporting on the performance of Beeswax's portfolio through the lens of the client segments

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years

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What are Comcast Advertising Perks + Benefits

Comcast Advertising Benefits Overview

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, not just generous paid time off programs, but also expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Here's a look at just some of the benefits and perks we make available to our US-based employees.

Volunteer in local community
Partners with nonprofits
Open door policy
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
Summer hours
President's club
Employee awards
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Fertility benefits
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Personal development training

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