We are seeking a Product Marketing Manager who is ready to roll up their sleeves and drive our market strategies forward.
This is not just a desk job – you will work side-by-side with our CEO to define vision, positioning, and a unique brand narrative.
You will be a strategic mind and an operational force behind our product launches, taking ownership of the and eventually building your own high-performing team.
Key ResponsibilitiesStrategic Market Leadership
- Partner with the CEO to articulate and broadcast the company vision and positioning.
- Develop comprehensive go-to-market (GTM) strategies backed by in-depth market research and competitive analysis.
- Define product positioning and messaging that resonates with target audiences.
- Lead end-to-end product launches, managing all aspects from creative asset development to campaign execution.
- Help us broadcast a vision and position through the market.
- Monitor and optimize key performance metrics.
- Utilize advanced analytics tools and generative AI solutions for rapid market insights and iterative messaging.
- Work collaboratively with product, sales, marketing, and technical teams to ensure cohesive strategy execution.
- Act as a connector between departments, incorporating actionable feedback into product development and market strategies.
- Actively participate in campaign execution, while also mentoring and growing your team over time.
- 5+ years of experience in product marketing, preferably within agile, cross-functional teams.
- Proven track record in executing successful market launches for software or tech-related products.
- Strong educational background in marketing, business, or related fields; relevant certifications are a plus.
- Exceptional strategic planning and market research abilities.
- Proficiency in digital marketing platforms and analytics tools.
- Demonstrated competence in advanced data analytics and generative AI for market testing and message refinement.
- Superior narrative and storytelling skills to craft compelling product value propositions.
- Excellent communication skills with a collaborative mindset.
- Ability to lead strategic initiatives as well as actively engage in hands-on campaign execution.
- Self-starter capable of managing multiple projects simultaneously while driving measurable results.
- Ambitious and growth-oriented, not afraid of getting hand dirty.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
