Product Marketing Manager

Blockaid is redefining trust in blockchain through advanced, integrated security. Our on-chain security platform is trusted by leading Web3 companies—including Coinbase, MetaMask, Uniswap, Backpack, Stellar, and others—to detect, understand, and automatically prevent or minimize the impact of fraud, scams, hacks, and financial threats.

We are backed by top-tier global investors including Sequoia Capital, Ribbit Capital, and Cyberstarts—firms known for supporting the most innovative and influential companies in technology and cybersecurity.

As a Product Marketing Manager at Blockaid, you'll work closely with R&D, go-to-market teams, and customers, bringing together technical expertise and market insight to create the compelling messaging and materials required to generate demand and enable sellers to prospect and close new business. 

Your Chain of Impact: 

• Conduct customer, market, and competitive research.
• Define compelling messaging that resonates with our ICPs.
• Translate insights and learnings into campaigns and content ideas.
• Create product-focused campaigns and marketing materials.
• Create and maintain sales enablement materials.
• Collaborate with product to define product roadmaps and GTM strategies.
• Collaborate with product and sales to develop and optimize pricing models.
• Provide product training programs to ensure the sales team understands the product's value proposition and can communicate it effectively.

Your Chain of Strengths:

• Proven experience in marketing cybersecurity or Web3 products.
• Ability to translate marketing efforts into demand generation and revenue growth.
• Proficient in marketing complex technical products to both technical and non-technical audiences.
• Curious and actively experimenting with generative AI, automation, and modern marketing tools.
• Demonstrates curiosity and actively explores the use of generative AI, automation, and cutting-edge marketing tools to drive innovation and efficiency.
• Strong business acumen and strategic mindset.

Compensation for this role will be influenced by several factors, such as the candidate’s professional background, skill set, and geographic location. This position includes eligibility for Blockaid’s equity program and may also offer additional incentive-based compensation.

US range:

$160K- $230K OTE 

Applicants must have the legal right to work in the country where the position is based, without the need for visa sponsorship. This role does not offer visa sponsorship.

Blockaid is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law