Product Marketing Manager

🚂 About Pulley

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world. Pulley is growing quickly with over 4,000 customers including startups like Linear, Runway, Fathom, and Roam.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

🌟 About the Role

We're hiring a Product Marketing Manager to help shape and drive how our products are understood, positioned, and brought to market. This is a core individual contributor role for someone who can own messaging and go-to-market for a meaningful area of the product, partner closely with cross-functional stakeholders, and turn customer and market insight into clear, compelling narratives.

Product Marketing plays a critical role in how we grow—helping customers understand our value, helping Sales win deals, and helping Product build what matters most. In this role you'll partner with Product, Sales, Customer Success, and Growth to drive launches, create GTM strategies, and conduct research that drives adoption and revenue impact. You’ll have real ownership, visibility, and the opportunity to make major contributions to Pulley’s success.

🛠 What You'll Do

• Own messaging and positioning for your product area or customer segment
• Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally
• Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS
• Develop customer-facing narratives, including website copy, product pages, launch assets, and lifecycle messaging
• Create sales enablement materials including pitch decks, one-pagers, battle cards, click-through demos, and competitive assets
• Design, run, and synthesize customer and market research to uncover insights that inform positioning and GTM opportunities
• Partner with revenue teams to ensure messaging consistency across website, ads, lifecycle marketing, and email
• Track and communicate launch performance, customer feedback, and competitive changes

🙌 What You Bring

Experience

• 3–6 years of experience, with 2–3 years in Product Marketing or a closely related role (e.g., Product Management, Customer Success, Sales Engineering, Growth Marketing, Competitive Intelligence)
• Experience working with product teams and translating product details into clear, compelling customer communications
• Direct customer-facing experience gained through conducting interviews, attending sales calls, or providing CS/implementation support
• Experience delivering meaningful contributions to product launches or major feature rollouts such as enablement, messaging, pitch decks, or campaigns

Skills

• Strong written and verbal communication skills; exceptional ability to turn complex ideas into clear, customer-friendly stories
• Solid understanding of customer personas, buying journeys, and sales motions
• Strong collaborative nature and relationship-building across stakeholders; deep understanding of the various responsibilities of different internal teams
• Strong self-management skills to own timelines, feature release work-backs, and project prioritization
• Data-driven mindset; complete comfort deriving insights from multiple known sources of data, as well as ideating new methods for obtaining helpful data
• Familiarity with G-Suite, Notion, Figma, Slack, HubSpot, Google Analytics, Wynter, and Gong

Mindset

• Intense curiosity about customers, markets, and motivations, not just features
• Bias towards ownership; dependable and self-motivated
• Thoughtful, detail-oriented, and precise

Bonus

• Strong analytical/research background (STEM degree is a plus)
• Experience in B2B SaaS or high-growth technology companies
• Track record of success targeting multiple industries or personas
• Understanding of startup finance and equity
• Keen eye for all things design & comfort working with design agencies

✨ Why work at Pulley?

• Shape the next chapter - Our product has real traction and a strong foundation, but we’re still early enough in our journey where your work will directly shape the company’s trajectory as we scale.
• Empower founders - Managing equity shouldn’t get in the way of building a company. You’ll help founders focus on what matters most - turning ideas into reality.
• Work with a high-performing and passionate team - We’re thoughtful about creating a team that is excited about building a great company together. Here are our operating principles:
• Principles over playbooks - Understand the why.
• Momentum over speed - Find the best path to deliver value.
• Good taste over data - Take bold bets and trust your instincts to find the unlikely bet.
• Ideas over egos - Let the best idea win, no matter where it comes from.
• Gladiator over spectator - Execute; don’t just critique or ideate. You’re the one putting in the work, sweating the details, and driving for results.
• Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit.
• Proactive over passive - Drive your own clarity and pull for context.

💚 Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)

Annual Salary Range: $140,000 - $155,000

The range above reflects the typical salary range for this role. The final offer will depend on factors such as your experience, interview performance, level, and other considerations assessed during the hiring process.