The Product Marketing Manager will define messaging, lead go-to-market strategies, manage product launches, and align marketing claims with technical accuracy, while also gathering market insights to refine messaging.
At Intenseye, we believe protecting people at work is non-negotiable. That’s why we’re building the world’s most advanced AI-powered platform for industrial environments, designed to help organizations move from reactive programs to proactive risk prevention across safety, operations, and quality management.
Our technology gives enterprises the ability to see risk and inefficiency as they emerge, take action in real time, and prevent incidents before they happen. Powered by cutting-edge AI and Intenseye’s proprietary Sentinel hardware, our platform delivers ethical, highly accurate intelligence across complex worksites. EHS, operations, and quality teams gain continuous leading indicators, deep operational insight, and unprecedented visibility into how work actually happens.
Today, Intenseye helps protect hundreds of thousands of workers across 25+ countries—and we’re just getting started.
What you'll do
- Messaging: Define positioning, value propositions, and proof points for new hardware products and the platform around them.
- GTM strategy: Help refine go-to-market motions for priority ICPs and industry verticals —buyer personas,use cases, proof points, and competitive framing.
- Launch leadership: Own launch planning and execution (briefs, timelines, asset development, internal enablement, release communications).
- Cross-functional alignment: Work closely with CEO/CTO, Product, and Forward-Deployed Engineering teams to ensure marketing claims are technically accurate and differentiated.
- Market insight loop: Gather customer and field feedback and translate it into better messaging, better assets, and clearer priorities.
What we're looking for
- Experience: 3+ years in Product Marketing (or closely related GTM role) in B2B SaaS; hardware + software experience strongly preferred.
- Mastery of product marketing responsibilities such as creating and delivering messaging and positioning, to deliver market enablement for GTM teams, customer and event presentations, product launches, content creation for events, etc.
- Proven ability to influence and get alignment with stakeholders and bring a data-informed perspective to decision-making.
- Ability to create and deliver value-based storytelling that is clear, compelling and communicates complex information clearly and persuasively to diverse audiences.
- Writing + narrative skills: Strong writer who can produce crisp positioning, product copy, and executive-ready decks.
- Technical depth: Able to understand and communicate complex product concepts with credibility (deployment realities, integrations, data flows, security/privacy considerations).
- Startup mindset: High ownership, high velocity, pragmatic judgment.
- Willingness to travel up to 15-25% to customer sites
Top Skills
AI
SaaS
Intenseye New York, New York, USA Office
1250 Broadway, New York, NY, United States, 10001
Similar Jobs
Marketing Tech • Social Media • Software • Analytics • Business Intelligence
Lead the Release Marketing function, managing go-to-market strategies, overseeing product launches, and ensuring team alignment while leveraging AI tools for efficiency.
Top Skills:
Ai-Driven Workflow AutomationCanvaJIRA
Artificial Intelligence • Fintech • Machine Learning • Mobile • Payments • Retail • Software
The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.
Top Skills:
B2BCustomer Lifecycle MarketingCustomer Retention MetricsMarketplacesSaaS
Artificial Intelligence • Cloud • Security • Software • Cybersecurity
The Senior Technical Product Marketing Manager will create and execute marketing strategies for security products, collaborate across teams, deliver impactful sales tools, and represent Datadog in industry events.
Top Skills:
Kubernetes
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
