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Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.
Top Skills:
Generative Ai
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.
Top Skills:
Generative Ai
Security • Software • Cybersecurity • Automation
Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.
Top Skills:
Ai GovernanceCompliance AutomationGrcSaaSTprm
Description
As our Product Marketing Manager, you will be responsible for turning our deep-tech AI safety infrastructure into compelling narratives that resonate with GenAI builders, Big Tech and enterprise C-suites.
Key Responsibilities
- Positioning & Messaging: Develop and maintain our differentiated story. You must articulate why Alice is the essential infrastructure for "Responsible AI" in a crowded market.
- Sales Enablement: Create the "journey” tools for our sales team—pitch decks, technical white papers, case studies, and competitive battlecards.
- Market Intelligence: Be the eyes and ears of the market. Conduct deep-dive analysis on competitors and emerging GenAI trends.
- Product Launch & GTM: Lead the end-to-end launch of new features and tools. Define the "Why now?", coordinate across Product and Sales, create collateral, and drive adoption.
- Customer Advocacy: Work closely with early adopters to turn their success into powerful testimonials and data-backed proof points.
The salary range for this role is $200-250K OTE and stock options - Range may vary based on experience. Salary at the time of offer will be commensurate with experience.
RequirementsWho You Are
- Technical Fluency: You don't just use ChatGPT; you understand LLM orchestration, RAG, and the nuances of AI safety/observability. You can hold your own in a room with engineers. You know how to do vibe coding and do it yourself.
- The "Builder" DNA: You thrive in the chaos of a high-growth startup. You don't need a playbook; you enjoy writing it.
- Strategic Storyteller: You have a "Product Sense"—the ability to see a feature and immediately understand the 3-5 ways it solves a massive enterprise pain point.
- Experience: 4+ years in Product Marketing, preferably in Developer Tools, Cyber Security, or AI Infrastructure.
Alice (Formerly ActiveFence) New York, New York, USA Office
New York, New York, United States
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
