Translate complex enterprise fintech product capabilities into positioning, messaging, campaigns, and sales enablement for finance and treasury stakeholders. Act as financial services SME across marketing, validate domain accuracy, partner with product/content/sales, maintain web solution content, build competitive positioning, and support demand generation to improve lead quality and conversion.
At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
Our enterprise fintech solutions team is growing, and we’re looking for a Product Marketing Manager who brings genuine financial services domain expertise. This is not a generalist role. The ability to speak credibly about the challenges finance and treasury professionals face, and how enterprise software addresses them, is the foundation of everything this person will do.
You will translate complex financial software capabilities into compelling positioning, campaigns and sales enablement that resonate with CFOs, finance leaders and their teams. You’ll work closely with product, content, demand generation and sales to bring solutions to market with speed and credibility.
WHAT YOU’LL DO:
- Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing and sales.
- Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content and sales enablement materials for domain accuracy.
- Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets.
- Maintain current, on-brand solution content on the company website in partnership with the web team.
- Build competitive positioning that highlights meaningful differentiation for buyers who know the space.
- Support demand generation by applying domain knowledge to targeting, messaging and content strategy to improve lead quality and conversion.
WHAT YOU’LL BRING:
- 3–5 years of experience in product marketing, marketing communications or go-to-market roles in B2B software, fintech or financial services.
- Direct experience working in or alongside financial services operations. You understand how finance and accounting teams work, what slows them down and what good technology looks like from a practitioner’s perspective.
- Familiarity with enterprise financial software, whether gained through an end-user role, implementation, consulting, presales or customer success.
- Demonstrated ability to create messaging, positioning documents, case studies, solution briefs and web copy for technical B2B audiences.
- Strong written communication skills, with the ability to translate complex concepts into clear narratives for C-level and practitioner audiences alike.
- Experience collaborating cross-functionally with product, sales and other business teams in a fast-paced environment.
For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.
NY Annual Base Salary Range
$144,000—$172,000 USD
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.
Ripple New York, New York, USA Office
155 West 23rd Street, New York, New York, United States, 10011
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