Product Marketing Specialist, Programmatic Channels

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for a Product Marketing Specialist to support inventory and channel go-to-market and collateral creation initiatives.

You will define and execute strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in inventory and channels. In this role you will report to a Senior Product Marketing Manager. StackAdapt is a remote-first company. We are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.

What You’ll Do:

• Audio and In-game GTM Leadership
  Own the go-to-market strategy for our audio and in-game channels.
• Positioning and Messaging
  Develop clear and differentiated positioning and messaging for StackAdapt's solutions for key channels and inventory partners. 
• Market and Competitive Insight
  Lead market research and competitive analysis for the channels and identify opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
• Launch and Lifecycle Management
  Plan and execute launches and enhancements that are specific to channel and inventory needs, from campaign tools and workflows to measurement, compliance, and data partners.
• Cross Functional Collaboration
  Work closely with product, Inventory, Sales, Sales Enablement, Content, and Demand Generation to ensure tight alignment on strategy and priorities, including strong partnership with Inventory and sales teams.

What You Will Need

• 2-5+ Years in Product Marketing
  Experience in product marketing and content creation, ideally in adtech, martech, SaaS, or data driven products.
• Programmatic and Digital Advertising Knowledge
  Solid understanding of programmatic buying, audience targeting, measurement, and how advertisers use digital channels across the funnel.
• Entrepreneurial Mindset
  Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth.
• Analytical and Strategic Thinking
  Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.
• Collaboration Skills
  Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus.
• Communication Skills
  Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients.
• Experience Using Tools: Experience with tools including Slack, Highspot, Pendo, Asana, and Hubspot.