Transfer Switch- Marketing Specialist

• Conduct comprehensive market analyses, including competitor evaluations, market potentials, and customer requirements, to define product development roadmaps, sales action plans and strategies.

• Act of the voice of the customer by advocating for the development of new products, new product features and portfolio expansion opportunities.

• Represent the company in regional standardization forums and committees as applicable.

• Lead product launches to maximize market impact and manage the local Product Life Cycle in alignment with the defined strategy.

• Execute effective marketing mix strategies (4Ps) and drive promotional campaigns to increase market share and brand awareness.

• Establish and monitor key performance indicators (KPIs) to track market share and profitability, collaborating with regional pricing teams to optimize pricing strategies.

• Provide insights and inputs to shape sales strategies, annual budgets, and actionable business plans.

• Deliver training to the salesforce to ensure thorough product and application knowledge and support customer-facing teams during critical tenders, projects, and training sessions.

• Drive lead generation efforts and collaborate with marketing teams to optimize marketing content and initiatives.

• Support sales and regional functions to enhance cross-selling, up-selling, and specification efforts, contributing to improved business performance.

• Assist Supply Chain and Sales teams with budgeting and forecasting processes.

• Lead localization projects by identifying targets, analyzing business plans, and defining goals.

Bachelor’s degree or equivalent work experience in Electrical Engineering

• Strong understanding of electrical power distribution systems, including low-voltage switchgear and transfer switching equipment.

• Understanding of mission-critical power applications serving data centers, industrial, and commercial facilities.

• Familiarity with North American electrical standards and codes, including UL, CSA, NEC, NFPA, and relevant industry practices.

• Strong proficiency in market analysis, competitive intelligence, product value proposals and go-to-market development.

• Exceptional communication, collaboration and networking skills to work effectively across diverse teams and regions to achieve goals.

• Experience working with cross-functional teams including engineering, sales, channel partners, and marketing.

• Highly detail-oriented with strong organizational skills to be cable of managing multiple projects simultaneously.

• Creative mindset to contribute to the development of innovative marketing initiatives.

• Outstanding presentation and influencing skills, capable of effectively conveying ideas to diverse audiences.

• Proficient in Microsoft Office Products, particularly PowerPoint and Excel.

Preferred Qualifications:

• 5 years minimum of experience in product marketing, product management, application engineering or technical sales within the electrical power distribution industry.

• Experience with transfer switch equipment (ATS, MTS, STS).

• Experience in mission-critical power distribution.

• Strong understanding of electrical power industry sales channels (distributor, OEM & panel builders, EPC, contractors, engineering firms etc.) with ability to develop targeted value propositions and go-to-market strategies for each audience.